<p>My product is an established Android VPN app that allows users to connect to VPN servers and change their public IP address with a simple one-tap experience.</p><p>The app has grown to more than 100,000 lifetime installs, currently serves approximately 7,000 monthly active users, and receives 200+ new installs per day.</p><p>Revenue is generated through Appodeal, Google AdMob advertising, and paid ad-free subscriptions. The app has very low operating overhead and does not require the owner to maintain dedicated VPN server infrastructure.</p><p>The project was originally built as a practical consumer VPN utility and has grown organically through Google Play over time. I am selling because I am focusing on other software projects and believe the app would be more valuable to an established VPN operator that already has its own VPN infrastructure and monetization strategy.</p><p><b>Key highlights:</b></p><ul> <li>Annual revenue: Approximately $3,600 annualized, based on an average of around $300/month.</li> <li>Annual profit: Operating profit is close to revenue because there are currently no dedicated VPN server/backend hosting costs. Buyer should account for normal Google Play, advertising, subscription/payment and other applicable platform fees.</li> <li>Churn rate: Not formally tracked as a business-level metric. Most users use the free VPN service, while paid subscriptions represent a smaller portion of overall users.</li> <li>LTV: Not formally calculated. The app monetizes users through a combination of advertising and recurring ad-free subscriptions.</li> <li>CAC: Effectively $0 paid acquisition currently. Growth is primarily organic through Google Play.</li> <li>Business margin: High operating margin due to minimal infrastructure and backend expenses.</li> </ul> <p><b>Other important metrics:</b></p><ul> <li>100K+ lifetime installs</li> <li>Approximately 7K MAU</li> <li>200+ new installs per day</li> <li>Established Google Play listing</li> <li>Organic user acquisition</li> <li>Advertising + recurring subscription monetization</li> <li>Very low ongoing maintenance</li> <li>No dedicated VPN server infrastructure costs</li> </ul> <p><b>Team</b></p><p>Solo owner/developer.</p><p>The app is developed and maintained by one developer who handles Android development, releases, monetization, Play Console management, analytics, SDK integrations and general maintenance.</p><p>The app requires minimal ongoing operational involvement after releases.</p><p><b>Tech Stack</b></p><ul> <li>Android: Kotlin and Java</li> </ul> <ul> <li>UI: Android / Jetpack Compose</li> </ul> <ul> <li>Build: Gradle</li> </ul> <ul> <li>VPN: Unified SDK / Hydra SDK and VPNGate Monetization: Appodeal, Google AdMob, Google Play Billing, RevenueCat</li> </ul> <ul> <li>Services: Firebase / Google services where applicable</li> <li>Web/supporting components: PHP</li> </ul> <p><b>Marketing and growth</b></p><p>Growth has been primarily organic through Google Play, with little to no ongoing paid user acquisition.</p><p>The app currently generates 200+ new installs per day and maintains approximately 7,000 monthly active users.</p><p>No significant advertising budget is currently required to maintain the existing acquisition rate.</p><p>The main opportunity for a buyer is to improve monetization of the existing user base, introduce their own VPN infrastructure or subscription plans, optimize conversion, and potentially cross-promote other privacy or VPN products.</p><p><b>Revenue and profit</b></p><p>The app currently generates approximately $300/month in combined advertising and subscription revenue, equivalent to roughly $3,600 in annualized revenue.</p><p>Operating costs are minimal because the app does not currently require the owner to maintain dedicated VPN servers or significant backend infrastructure.</p><p><b>Revenue comes primarily from:</b></p><p>• Google AdMob advertising mediated with Appodeal </p><p>• Recurring ad-free subscriptions.</p><p>The app currently has approximately 7,000 monthly active users and receives 200+ new installs per day, primarily through organic Google Play explore.</p><p>Paid customer acquisition is currently close to $0, leaving significant room for a buyer to improve monetization without needing to rebuild the existing user acquisition channel.</p><p>Churn and LTV are not formally tracked because the majority of users use the free/ad-supported service.</p><p><b>Return on investment</b></p><p>At the current revenue level of approximately $300/month, the simple payback period at the asking price is approximately 30 months, before considering any growth or monetization improvements.</p><p>A buyer with existing VPN infrastructure may be able to improve the payback period by:</p><p>• Connecting the app to their own VPN servers or infrastructure </p><p>• Increasing subscription conversion</p><p>• Optimizing ad monetization</p><p>• Introducing additional subscription tiers</p><p>• Cross-promoting other VPN/privacy products</p><p>• Improving monetization of the existing 7K MAU</p><p>The largest opportunity is that the buyer is acquiring an existing Google Play distribution channel generating 200+ new installs per day, rather than starting a new VPN app from zero.</p><p><b>Startup assets</b></p><p>• Android application</p><p>• Google Play app transfer </p><p>• 100K+ lifetime installs</p><p>• Approximately 7K monthly active users</p><p>• Current organic acquisition of 200+ installs/day</p><p>• Full Android source code • Kotlin and Java codebase • Jetpack Compose / Android UI components</p><p>• VPN integration code</p><p>• AdMob integration</p><p>• RevenueCat / subscription integration code</p><p>• Google Play Billing implementation</p><p>• App icon, screenshots and relevant graphical assets</p><p>• Existing Google Play listing content</p><p>• Build and release documentation</p><p>• Reasonable transition support after acquisition</p><p>The buyer will use their own Google Play developer, AdMob, RevenueCat and VPN infrastructure/provider accounts where required. Personal accounts or unrelated developer assets are not included in the sale.</p><p><b>Risks</b></p><p>As with any VPN application, the main risks are platform policy changes, VPN infrastructure/provider dependency and changes in advertising or subscription performance.</p><p>Google Play policy: VPN applications are subject to Google Play VpnService and developer-account requirements. Buyers should have an appropriate Google Play developer setup for operating a VPN application.</p><p>VPN infrastructure: The current VPN implementation relies on third-party VPN technology/services. An established VPN operator may choose to replace the existing provider with their own infrastructure.</p><p>Revenue variability: Advertising revenue can vary based on user geography, engagement and advertising market conditions.</p><p>App-store dependency: Most user acquisition currently comes organically from Google Play, so changes to Play Store ranking or discovery could affect future installs.</p><p>These risks can be reduced by maintaining Play policy compliance, diversifying monetization and using reliable VPN infrastructure.</p><p><b>Summary</b></p><p>My app offers a buyer the opportunity to acquire an established Android VPN distribution channel instead of building and growing one from scratch.</p><p>The app already has:</p><p>• 100K+ lifetime installs • Approximately 7K monthly active users • 200+ new installs per day • Approximately $300/month current monetization • Organic Google Play acquisition • Minimal operating overhead • Existing advertising and subscription monetization.</p><p>The strongest strategic buyer would be an existing VPN operator with its own server infrastructure. Such a buyer could integrate its own VPN backend and monetization strategy while immediately gaining access to the app's existing users, Play Store history and ongoing organic installs.</p><p>The app is currently operated by a single developer with low ongoing maintenance requirements. I am selling to focus on other software projects.</p><p>✅ $1,997 TTM revenue</p><p>✅ 20 customers</p><p>✅ Business model: SaaS+Ads</p><p>✅ Built with Kotlin, RevenueCat, Java</p>