<p><b>Startup description</b></p><p>My product is an AI-powered employability platform that helps job seekers create stronger, more targeted job applications. Users can upload their resume, paste a job description, receive an ATS-style match score, and generate an optimized resume tailored to the role. The platform also includes cover letter generation and interview preparation features, helping users improve multiple parts of their job application journey in one place.</p><p>I started it after seeing how many graduates, international students, early-career professionals, and job seekers struggle to get interviews despite having good skills. Many applicants use the same generic CV for every role, which often performs poorly with ATS screening systems and recruiter expectations. My tool was built to solve this problem by giving users a faster, more practical, and more affordable way to improve their applications before applying.</p><p>The platform was bootstrapped and built from idea to launch by me as a solo founder. Within its first year, the platform has grown to 15,000+ signups, gained early paying users, and developed into a live SaaS product with Stripe payments, Supabase authentication, AI-powered resume optimization, cover letter generation, interview preparation, premium access controls, and a protected brand/trademark for 10 years.</p><p>The product has strong growth potential across B2C job seekers, graduates, international students, university career services, recruitment support, sponsorship-friendly job search, and employability partnerships.</p><p><b>Key highlights:<b></b></b></p><ul> <li>15,000+ registered users/signups within the first year</li> <li>Live AI SaaS product with real users and early paying customers</li> <li>Bootstrapped and built from idea to launch by a solo founder</li> <li>AI-powered resume tailoring and ATS-style match scoring</li> <li>Cover letter generation already included</li> <li>Interview preparation feature already included</li> <li>Stripe payment system integrated</li> <li>Supabase authentication, user database, and premium access control implemented</li> <li>Free usage limit and paid upgrade flow already built</li> <li>Brand/trademark protected for 10 years</li> <li>Part of the Google for Startups program</li> <li>Strong organic growth through founder-led marketing, social media, and student/jobseeker communities</li> <li>Clear growth opportunities across B2C jobseekers, universities, recruitment support, sponsorship-friendly jobs, and career services</li> </ul> <p><b>Annual revenue</b></p><p>The platform is currently in the early revenue stage. Monetisation was launched after the product gained user traction, and the platform has already generated initial paying users through premium access.</p><p>The platform has generated $4,700 since monetization started.</p><p><b>Churn rate</b></p><p>Churn rate is not fully calculated yet because premium monetisation is still in the early stage. Current focus has been on acquiring users, validating the product, and building the paid upgrade flow.</p><p><b>CAC</b></p><p>Customer acquisition cost has been very low so far because growth has mainly come through organic founder-led marketing, social media, word of mouth, and community-based promotion. The platform has not yet been heavily scaled through paid ads, SEO, affiliate partnerships, or university partnerships.</p><p><b>Business margin</b></p><p>The platform has a high-margin SaaS model. Main variable costs include AI API usage, hosting, payment processing fees, and operational tools. Margins can improve further through AI model optimisation, better usage limits, caching, pricing improvements, and higher paid conversion.</p><p><b>Other important metrics</b></p><ul> <li>15,000+ registered users/signups</li> <li>Early paying users after premium launch</li> <li>Strong target audience: graduates, international students, early-career professionals, active job seekers, and career changers</li> <li>Existing database with strong upsell potential</li> <li>Built-in free-to-paid conversion flow</li> <li>Stripe payments already implemented</li> <li>AI resume generation, ATS-style scoring, cover letter generation, and interview preparation already live</li> <li>Strong expansion potential into B2B partnerships with universities, career services, recruitment agencies, immigration/sponsorship-focused communities, and employability organisations</li> </ul> <p><b>Team</b></p><p>The platform is currently a solo-founder-led startup.</p><p>I have built and managed the startup from idea to launch, covering both product and business responsibilities. My work includes product strategy, frontend development, backend development, AI feature development, resume matching logic, user testing, customer support, marketing, partnerships, payment integration, and overall business operations.</p><p>Where needed, I have used external freelancers, tools, and specialist support for specific tasks such as design, content, testing, or operational improvements. This keeps the business lean while allowing the product to move quickly without large fixed staff costs.</p><p><b>Current responsibilities include:</b></p><ul> <li>Product strategy and roadmap</li> <li>Frontend development and UI improvements</li> <li>Backend development and API management</li> <li>AI resume tailoring, cover letter generation, and interview preparation features</li> <li>ATS-style resume matching and scoring logic</li> <li>Supabase authentication, user database, and premium access controls</li> <li>Stripe payment integration and paid upgrade flow</li> <li>User support and product feedback</li> <li>Social media marketing and founder-led growth</li> <li>Partnership and business development</li> <li>Legal, brand, and operational setup</li> </ul> <p><b>Tech Stack</b></p><p>Frontend:</p><ul> <li>React.js — used to build the main user interface and application pages</li> <li>Tailwind CSS — used for responsive styling and modern UI design</li> <li>React Router — used for page navigation and protected routes</li> <li>Vercel — used to host and deploy the frontend</li> </ul> <p>Backend:</p><ul> <li>Python — used for backend logic, resume processing, scoring, and AI workflows</li> <li>FastAPI — used to build the backend API endpoints</li> <li>Render — used to host and deploy the backend server</li> </ul> <p>Database and authentication:</p><ul> <li>Supabase — used for user authentication, user profiles, resume usage tracking, and premium access control</li> <li>Supabase Row Level Security — used to protect user-level data access</li> <li>Supabase tables — used to manage user profile data, resume counts, and premium user status</li> </ul> <p>Payments and monetisation:</p><ul> <li>Stripe Checkout — used to process premium payments</li> <li>Stripe pricing plans — used for monthly, discounted, 3-month, and 6-month premium access options</li> <li>Stripe webhooks — used to update user premium access after successful payment</li> <li>Promo/discount code support — used for launch offers and marketing campaigns</li> </ul> <p>AI and resume processing:</p><ul> <li>Gemini API — used for AI-powered resume generation, resume tailoring, cover letter generation, and interview preparation</li> <li>Custom resume matching logic — used to compare a user’s resume against a job description</li> <li>ATS-style scoring system — used to provide users with a match score and improvement feedback</li> <li>Document parsing — used to extract resume content from uploaded files</li> </ul> <p>Development and deployment:</p><ul> <li>GitHub — used for source code management and version control</li> <li>GitHub branches — used for testing new features before pushing to production</li> <li>Environment variables — used to manage API keys, backend URLs, Stripe keys, Supabase credentials, and deployment configuration</li> </ul> <p><b>Marketing and growth</b></p><ul> <li>Founder-led Instagram and LinkedIn promotion</li> <li>Jobseeker-focused content around CVs, ATS, applications, interviews, and career growth</li> <li>Organic reach through student and graduate communities</li> <li>Word-of-mouth from users trying the platform</li> <li>Startup and networking event exposure</li> <li>Google for Startups program credibility</li> <li>Free-to-paid product-led growth model</li> <li>Launch offers and premium upgrade campaigns</li> <li>Direct feedback collection from users to improve the product</li> </ul> <p>Results:</p><ul> <li>15,000+ registered users/signups within the first year</li> <li>Early paying customers after premium access was launched</li> <li>Strong validation from graduates, international students, and jobseekers</li> <li>Existing user base with upsell potential</li> <li>Product demand for resume tailoring, cover letter generation, interview preparation, and ATS-style scoring</li> <li>Growth achieved with very low customer acquisition cost due to organic marketing</li> <li>Paid ads, SEO, affiliate partnerships, university partnerships, and B2B sales are still largely untapped, creating clear growth opportunities for a buyer</li> </ul> <p><b>Return on investment</b></p><p>A buyer can achieve payback by:</p><ul> <li>Running email campaigns to existing registered users</li> <li>Improving the free-to-paid upgrade funnel</li> <li>Adding stronger premium feature positioning</li> <li>Increasing pricing or creating higher-value packages</li> <li>Scaling expert CV review as a paid add-on</li> <li>Building partnerships with universities, career services, recruiters, and student communities</li> <li>Using SEO, paid ads, affiliate marketing, and influencer campaigns to bring in new users</li> <li>Optimizing AI API usage and hosting costs to improve margins</li> </ul> <p>Because the platform is a lean SaaS product with low fixed costs, the ROI potential is mainly driven by how effectively the buyer can convert the existing audience and scale distribution.</p><p><b>Startup assets<b></b></b></p><p>The sale includes the brand, trademark protection for 10 years, the domain, the live frontend website/application, live backend API, full frontend and backend codebase, GitHub repositories, Supabase database structure, user authentication system, resume usage tracking, premium access control system, Stripe payment integration, Stripe pricing plans and checkout flow, AI resume tailoring, ATS-style resume matching and scoring, cover letter generation, interview preparation, expert CV review/payment flow, Terms &amp; Conditions, Privacy Policy, product UI/UX pages, brand positioning, marketing copy, and product roadmap. The main user asset included is the database with 15,000+ registered users/signups and existing user emails from registered accounts. The sale also includes the official Instagram account with 500+ followers, early paying customer/payment history through Stripe, and growth learnings from organic founder-led marketing. Founder-led transition support, promotional support, handover documentation, and warm introductions can be discussed as part of the final deal.</p><p><b>Risks</b></p><p>The platform is an early-stage SaaS product, so the main risks are conversion, retention, competition, technical maintenance, AI API costs, and data privacy. Although the platform has 15,000+ registered users across global markets including the UK, USA, Canada, and other countries, a buyer will still need to improve the free-to-paid conversion funnel through better onboarding, email campaigns, pricing tests, and premium feature positioning. Retention may vary because some job seekers only need the product during active job search periods, so buyers can reduce this risk by adding ongoing career tools, job alerts, LinkedIn optimization, interview practice, and learning/certification pathways.</p><p>AI API costs may increase as usage grows, but this can be managed through usage limits, prompt optimization, caching, and model selection.</p><p>✅ $4,700 TTM revenue</p><p>✅ 250 customers</p><p>✅ Business model: Freemium</p><p>✅ Built with GitHub, TailwindCSS, Supabase</p>