<p><b>Startup Description</b></p><p>Our product is a white-label B2B SaaS platform that allows trading mentors, communities, and prop firms to launch their own fully branded trading journal.</p><p>Instead of traders using generic tools, our clients offer a journal under their own brand, improving user accountability, retention, and monetization.</p><p>The platform is fully automated: a client can deploy their own branded version (custom domain, logo, colors) in minutes, with no technical setup required.</p><p>We originally built the product for our own trading needs as a simple Excel journal. After selling spreadsheet templates online, we saw strong demand and evolved it into a full SaaS platform. The current scalable version was rebuilt in mid-2025.</p><p><b>Key Highlights</b></p><ul> <li>~$45,000 ARR (~$3,800 MRR)</li> <li>~$60,000 TTM profit</li> <li>~92–95% profit margins</li> <li>~20 paying B2B customers</li> <li>ARPU ~$170/month</li> <li>Net MRR churn: ~7%</li> <li>CAC: ~$0 (fully inbound)</li> <li>LTV: ~$800</li> <li>Thousands of traders using the platform across all brands (~10k users)</li> </ul> <p><b>Team</b></p><p>The business is run by two founders:</p><ul> <li>Victor – Product, business operations, sales, and customer communication</li> <li>Julio – Technical development, infrastructure, and backend systems</li> </ul> <p>The platform is designed to require minimal ongoing maintenance. Support is lightweight and handled directly by the founders (~24h response time).</p><p>No employees or contractors are required to operate the business.</p><p><b>Tech Stack</b></p><ul> <li>Frontend: React</li> <li>Backend: FastAPI (Python)</li> <li>Database: PostgreSQL (Heroku)</li> <li>Hosting: Heroku (easy transfer to buyer)</li> <li>Payments: Stripe and Whop</li> <li>Integrations: Broker APIs + CSV imports (MetaTrader, Tradovate, etc.)</li> <li>Email: Basic Python scripts + optional Klaviyo</li> <li>Support: Tawk.to chat</li> </ul> <p>The system uses a multi-tenant architecture, allowing multiple branded environments to run from a single codebase, making it highly scalable and efficient.</p><p><b>Marketing and Growth</b></p><p>Growth has been almost entirely organic and inbound, mainly through:</p><ul> <li>Whop marketplace (app store for creators)</li> <li>Organic discovery from trading communities</li> <li>Word of mouth</li> </ul> <p>No paid ads, no outbound campaigns, and minimal social media presence have been used.</p><p>This means there is significant upside through:</p><ul> <li>Paid acquisition</li> <li>Direct outreach to trading communities</li> <li>Content/social media</li> <li>Partnerships with educators and prop firms</li> </ul> <p><b>Revenue and Profit </b></p><ul> <li>MRR: ~$3,700</li> <li>ARR: ~$45,000</li> <li>TTM Revenue: ~$65,000</li> <li>TTM Profit: ~$60,000</li> <li>Margins: ~92–95%</li> </ul> <p>Revenue is generated through subscription plans based on the number of active premium users.</p><p>Revenue is highly predictable with low operational costs.</p><p><b>Return on Investment</b></p><p>At the current asking price (~$140k):</p><ul> <li>Payback period is approximately 2.4 years based on current performance</li> <li>Faster payback is very achievable with even small growth improvements</li> </ul> <p>Given that CAC is near zero and growth has not been actively pursued, a buyer with marketing experience could significantly accelerate returns.</p><p><b>Startup Assets</b></p><p>Included in the sale:</p><ul> <li>Full source code (multi-tenant SaaS platform)</li> <li>All client relationships (~20 paying customers)</li> <li>Database with thousands of active traders (~10k users)</li> <li>Stripe account (or seamless migration support)</li> <li>Whop marketplace listing</li> <li>Domain and branding</li> <li>Technical documentation</li> <li>Financial records (P&amp;L, Stripe exports)</li> <li>Architecture overview</li> </ul> <p><b>Additionally:</b></p><ul> <li>Proven ability to sell high-ticket deals (recent $15k custom deployment)</li> </ul> <p><b>Risks</b></p><p>Low marketing diversification</p><ul> <li>Currently dependent on inbound → Mitigation: Expand into outbound, ads, and partnerships</li> </ul> <p>Small customer base (20–30 clients)</p><ul> <li>Metrics can fluctuate month-to-month → Mitigation: Growth quickly stabilizes metrics</li> </ul> <p>Founder knowledge concentration</p><ul> <li>Founders built the system → Mitigation: Full handover support + simple, modern stack + AI-assisted dev (Claude Code)</li> </ul> <p>Niche market (trading space) → Mitigation: Strong demand from mentors/communities and recurring need for journaling tools.</p><p><b>Summary</b></p><p>Our product is a profitable, high-margin B2B SaaS with:</p><ul> <li>Strong product-market fit in a growing niche</li> <li>Fully automated multi-tenant infrastructure</li> <li>Predictable recurring revenue</li> <li>Near-zero customer acquisition cost</li> <li>Significant untapped growth potential</li> </ul> <p>The business is ideal for a buyer who wants a clean, scalable SaaS with minimal operational complexity, and the opportunity to unlock growth through marketing and partnerships.</p><p>✅ $45,000 in ARR</p><p>✅ 20 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with PostgreSQL, Python, React</p>