Custom Software & IoT Development Agency

Agency
Technology agency combining custom software, IoT engineering, UI/UX design, and technical mentoring
Published on
September 30, 2026
Main Metrics
$1,500
ARR
7
Customers
2025
Launched

$4,000

Asking Price
Already Sold
Main Metrics
$1,500
ARR
7
Customers
2025
Launched

Overview

<p>My business is a hybrid educational technology and IT service agency based in Semarang, Indonesia. We bridge the gap between academic learning and professional technology implementation. Our core services are divided into two main pillars:</p><ul> <li><b>Educational &amp; Mentoring Services:</b> Specialized IT tutoring, academic task assistance, and technical consultations (ranging from Rp25,000/hour to complex problem-solving sessions).</li> <li><b>End-to-End Technology Solutions:</b> Professional development services including UI/UX design, custom Web Applications (Rp3,000,000 - Rp5,000,000+), Internet of Things (IoT) engineering, and ongoing system maintenance. We started this business to address the growing demand for accessible, hands-on IT education and affordable digital transformation solutions for local businesses and students in the academic hubs of Semarang.</li> </ul> <p><b>Team</b></p><p><b>Chief Executive Officer &amp; Founder:</b> Directs the strategic operations, business development, and overall corporate vision. Responsible for high-level decision-making, operational excellence, and ensuring all services align with market demands.</p><p><b>Co-Founder &amp; Lead IoT Engineer:</b> Serves as a foundational partner assisting the CEO in technical strategy. Leads all hardware integration and Internet of Things (IoT) engineering, managing projects from basic prototypes to advanced enterprise solutions.</p><p><b>Lead Full-Stack &amp; Mobile Engineer:</b> Functions as the primary technical architect. Manages comprehensive end-to-end software development, including server administration, Front-End and Back-End web architecture, and cross-platform mobile application development.</p><p><b>Sales Manager:</b> Leads client acquisition and promotional strategies. Responsible for expanding the customer base, managing B2B relationships, and driving revenue growth across both the educational and agency divisions.</p><p><b>UI/UX Designer &amp; Social Media Specialist:</b> Manages digital product design and brand communication. Crafts intuitive user interfaces and user experiences for client deliverables while overseeing the company's social media marketing to drive engagement and brand awareness.</p><p><b>Return on investment</b></p><p>The estimated payback period for this acquisition is <b>3 to 4 months</b>. A prospective buyer can achieve this by leveraging the existing brand reputation in the local academic sector to scale up the tutoring division, while upselling lucrative B2B services (Web Apps, Catalog Websites, IoT Systems) to the existing client database. Implementing standardized subscription models for IT maintenance will further accelerate ROI.</p><p>✅ $1,500 TTM revenue</p><p>✅ 7 customers</p><p>✅ Business model: One-time sales</p><p>✅ Built with WordPress, JavaScript, PHP</p>

$1,500

Annual Revenue

7

Number of Customers

Expenses

Business Model

The business operates on a hybrid B2B and B2C business model, combining high-value technology agency services with accessible IT education. Our primary revenue engine is project-based B2B development, with a strong emphasis on building scalable custom software.

Target Audience

Business owners, marketers, founders, other startups.

Asking Price Reasoning

The asking price of $4,000 represents a highly conservative valuation based on the business's immediate earning potential and turnkey operational assets. This price accurately reflects the intrinsic value of the established digital infrastructure.

Reason for Selling

The primary reason for selling it is that the founding team is transitioning to pursue new ventures and lacks the dedicated bandwidth required to scale the business to its full national potential.

Growth Opportunity

To rapidly scale the business, our growth strategy focuses on expanding high-ticket B2B custom software and ERP development while building strong Monthly Recurring Revenue (MRR) through dedicated system maintenance retainers.

30 days free support from seller

Competitors

The business operates in a hybrid market, competing directly with both established software agencies and IT education platforms in Indonesia. On the B2B software and custom web development side, our primary competitors include prominent national software houses.

Tech Stack

WordPress, JavaScript, PHP, Node.js, TailwindCSS, Next.js, ChatGPT, Google Analytics, Docker, GitHub, PostgreSQL.

Traffic Metrics

Revenue Metrics

How it works

Main Metrics
$1,500
ARR
7
Customers
2025
Launched

$4,000

Asking Price
Already Sold
Founder Details
Read the story
Main Metrics
$1,500
ARR
7
Customers
2025
Launched

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