<p><b>Startup description</b></p><p>My product is an iOS utility subscription app that helps users locate nearby Bluetooth devices — AirTags, Tile trackers, lost wireless headphones, speakers, and other Bluetooth-enabled accessories. The product is built as a focused single-purpose UX layer over Apple's CoreBluetooth framework, delivering a clean device-finding experience that users navigate to specifically when they need it.</p><p>The app has been a stable, profitable revenue producer for the past 6+ months, with consistent MRR around $2,500–$2,600 and an unusually strong Trial → Paid conversion rate that significantly outperforms category benchmarks. It operates on 100% organic traffic with zero paid acquisition, and has multiple monetization expansion levers pre-wired and ready to activate.</p><p><b>Key highlights</b></p><ul> <li>Current ARR: $30,783 (run-rate based on current MRR)</li> <li>Current MRR: $2,565 (stable in the $2,540–$2,680 band for the past 30 days)</li> <li>Revenue (last 6 months): $15,922</li> <li>LTV (25 renewal periods): $27.50</li> <li>Install → Trial conversion: 12.5%</li> <li>Trial → Paid conversion: 23.6% — significantly above category benchmark (~5–10% typical)</li> <li>Installs (last 3 months): 3,743</li> <li>New trials (last 3 months): 507</li> <li>Daily install run-rate: ~30–45 organic installs per day</li> <li>CAC: $0 (100% organic acquisition)</li> <li>Business margin: ~70% post Apple commission</li> <li>Pre-configured monthly and annual subscription products ready to activate (currently inactive in production, infrastructure complete)</li> </ul> <p><b>Team</b></p><p>Operational footprint at the current scale is minimal — a few hours per week of active management. Typical setup:</p><ul> <li>1 PM / Growth lead — ASO monitoring, paywall iterations, performance review</li> <li>iOS developer (on-demand) — periodic releases for paywall changes or bug fixes</li> <li>Designer (on-demand) — paywall and screenshot iterations</li> </ul> <p>The app is structured to run with low overhead and is well-suited to portfolio operators.</p><p><b>Tech Stack</b></p><ul> <li>Frontend: Native Swift / SwiftUI (iOS)</li> <li>Device scanning: Apple CoreBluetooth framework — fully sanctioned API path, standard Bluetooth scanning for nearby BLE devices</li> <li>Subscription management: Adapty — paywalls, A/B testing, remote config, subscription analytics</li> <li>In-app purchases: StoreKit 2</li> <li>Analytics: App Store Connect Analytics + Adapty Analytics</li> <li>Backend: Minimal — all device scanning logic runs on-device via CoreBluetooth; subscription state managed via Adapty / StoreKit</li> </ul> <p><b>Marketing and growth</b></p><p>The app's current revenue base is built on:</p><ul> <li>App Store Optimization — established positions on Bluetooth tracker / device finder / lost item keywords. The keyword foundation has been stable for 6+ months, confirmed by the consistent install run-rate (~30–45/day) throughout the period.</li> <li>Pure organic operation — last 6 months show zero paid acquisition; 100% organic install flow driven entirely by App Store search.</li> <li>High-efficiency funnel — the 23.6% Trial → Paid conversion is exceptional for the utility category, indicating that users who reach the paywall are genuinely motivated to find a specific device they've lost. The product solves a high-intent problem, which compounds into stronger monetization than typical browsing-driven utility apps.</li> </ul> <p><b>Untouched growth levers available to a new owner:</b></p><ul> <li>Activate pre-configured monthly and annual subscription products — the products already exist in Adapty workspace; only the paywall logic to show them needs to be wired in. Category benchmarks suggest annual tiers commonly lift ARPPU 30–60%.</li> <li>Apple Search Ads (no ASA campaigns active)</li> <li>Onboarding optimization (current onboarding has not been A/B tested)</li> <li>International localization (not currently localized)</li> </ul> <p><b>Revenue and profit</b></p><ul> <li>Current ARR (run-rate): $30,783</li> <li>Current MRR: $2,565</li> <li>Peak MRR (last 6 months): ~$3,180 (early March)</li> <li>Revenue (last 6 months, actual): $15,922</li> <li>6-month revenue annualized: ~$31,844</li> <li>LTV (25 periods): $27.50</li> <li>Install → Trial CR: 12.5%</li> <li>Trial → Paid CR: 23.6%</li> <li>Estimated business margin: ~70%</li> <li>Estimated annualized profit (at current run-rate): ~$21,548</li> </ul> <p>Trend: MRR has been remarkably stable across the entire 6-month observation period, ranging from $2,400 to $3,200 with no significant decay or growth phase. This is the profile of a mature asset with consistent organic demand. The 6-month annualized revenue ($31,844) closely matches the current ARR run-rate ($30,783), confirming the revenue base is durable rather than seasonal or trend-dependent.</p><p>Conversion profile: Trial → Paid at 23.6% is the standout metric. Across comparable iOS utility subscription apps, typical conversion sits at 5–10%. The 2–3x outperformance reflects the high-intent use case (users actively searching for a lost device), which translates directly to monetization efficiency.</p><p><b>Return on investment</b></p><p>At the current annualized profit of ~$21,548 (70% margin on $30,783 ARR), indicative payback periods at the current run-rate:</p><ul> <li>$75,000 asking price — ~3.5 years payback</li> <li>$100,000 asking price — ~4.6 years payback</li> <li>$125,000 asking price — ~5.8 years payback</li> <li>$150,000 asking price — ~7.0 years payback</li> </ul> <p>Note: payback estimates assume the current run-rate stays flat with no monetization optimization. Activating the pre-configured monthly and annual tiers alone is likely to lift ARPPU meaningfully and shorten effective payback.</p><p><b>A buyer can shorten payback further through:</b></p><ul> <li>Activating pre-configured Monthly and Annual subscription tiers — products are already in the Adapty workspace; just need paywall wiring. Lowest-effort, highest-leverage opportunity in the entire optimization stack.</li> <li>Paywall trust signals — adding star rating and "Trusted by N users" badges. Typical lift: +1–2 pp Install → Trial.</li> <li>Onboarding redesign — moving from current onboarding to quiz-driven personalized onboarding. Typical lift: +20–40% Install → Trial.</li> <li>Apple Search Ads activation — no paid acquisition has ever run on this app; ASA on high-intent device-tracker keywords is a clean lever.</li> <li>International localization — the app is not currently localized; opening up non-English markets is straightforward incremental upside.</li> </ul> <p><b>Startup assets</b></p><ul> <li>Full iOS application source code — Swift / SwiftUI, ready for handover</li> <li>CoreBluetooth integration — fully implemented and tested, regularly passing App Store Review</li> <li>App Store Connect listing — established positions on Bluetooth tracker / device finder keywords; transferred via Apple's standard app transfer process</li> <li>Active weekly subscription product — configured and generating $2,565 MRR</li> <li>Pre-configured Monthly and Annual subscription products — already created in App Store Connect and mapped in Adapty workspace; ready to activate without development work</li> <li>Adapty workspace — paywall configurations, A/B test history, full analytics access</li> <li>Brand assets — app icon, App Store screenshots, marketing creatives, all design source files</li> <li>Active user base at handover — current MRR $2,565 with stable active subscriber cohort and ongoing trial funnel</li> <li>Documented optimization backlog — clear list of untested levers (activate monthly/annual, trust signals, ASA, localization) ready for the new owner to execute</li> </ul> <p><b>Risks</b></p><p>Apple platform risk: Like any iOS app, exposure to App Store Review Guidelines changes. Mitigation: the app uses CoreBluetooth — a fully sanctioned, first-party Apple API used by thousands of apps in the device tracking and IoT space. There is no special disclosure or review requirement, and the app has consistently passed review without issue across multiple updates.</p><p>Category competition: Bluetooth tracking utilities is a competitive category with established players. Mitigation: the app's stable 6-month revenue base and high conversion rate demonstrate that it has successfully carved out a defensible niche; users finding the app and converting at 23.6% indicates strong perceived value vs alternatives.</p><p>Stable but not growing: Revenue has been flat for the past 6 months — durable, but not actively expanding. Mitigation: the untouched optimization stack (monthly/annual activation, ASA, localization, onboarding) gives a new owner multiple clean growth levers without needing to rely on raw install growth.</p><p>Single-product monetization currently: Only the weekly product is currently active in paywalls, capping ARPPU. Mitigation: monthly and annual products are pre-configured and ready to activate — this is one of the most impactful and lowest-effort optimizations available.</p><p><b>Why buy this app</b></p><ul> <li>Best-in-class conversion economics — 23.6% Trial → Paid is 2–3x typical utility-app conversion. The funnel is genuinely working; this isn't a marginal asset, it's an efficient monetization machine.</li> <li>Stable, mature revenue base — $30,783 ARR with consistent MRR for 6+ months. Predictable cash flow, not seasonal or trend-dependent.</li> <li>Pre-configured monetization expansion — monthly and annual subscription products already created in App Store Connect and Adapty. Activating them is a zero-development-effort lever that typically lifts ARPPU 30–60%.</li> <li>CoreBluetooth moat — built on first-party Apple API with no platform risk. Standard, well-understood technical implementation that the new owner inherits cleanly.</li> <li>High-intent use case — users open the app specifically when they need to find a lost device, not casually. This is what drives the exceptional conversion economics and what makes the asset durable.</li> <li>$0 CAC, ~70% margin — capital-efficient, cash-flow positive, minimal operating overhead.</li> <li>Clean handover — full source code, CoreBluetooth integration ready, Adapty workspace with all three subscription products configured, App Store Connect transfer, brand assets, and a documented optimization backlog all included.</li> </ul> <p>✅ $27,830 TTM revenue</p><p>✅ 121 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with Swift, SwiftUI</p>