DIY Pet Grooming Website
Content
Growing content site helping pet owners groom at home with step-by-step guides, tool reviews and product recommendations
Published on
September 21, 2026
$1,299
Asking Price
Main Metrics
$119
ARR
914
Customers
2024
Launched
$1,299
Asking Price
Already Sold
Main Metrics
$119
ARR
914
Customers
2024
Launched
Overview
<p>A growing content website focused on helping pet owners groom their pets at home. Built for the DIY pet care audience, the site delivers step-by-step grooming guides, tool and product reviews, and food recommendations — all backed by clean, mobile-friendly design.</p><p><b>Key Highlights:</b></p><ul>
<li>Launched: August 2024</li>
<li>Content: 51+ well-written, SEO-optimized blog posts (and growing)</li>
<li>Monetization: Amazon Affiliate program (early-stage earnings)</li>
<li>Clean, responsive, user-friendly design (mobile + desktop optimized)</li>
</ul>
<p><b>Topics Covered:</b></p><ul>
<li>Step-by-step pet grooming guides</li>
<li>Grooming tool and accessory reviews</li>
<li>Best pet foods for healthy coat and skin</li>
<li>Breed-specific grooming tips</li>
</ul>
<p><b>Traffic & Analytics (YTD):</b></p><ul>
<li>4,000 active users this year</li>
<li>Traffic sources: Direct (3.4K sessions), Organic Search — Google (370 sessions) and Bing (notable share of organic traffic)</li>
</ul>
<p><b>Revenue & Costs:</b></p><ul>
<li>Amazon affiliate earnings YTD: $119</li>
<li>Main operating cost: GoDaddy hosting/server fees</li>
<li>Low maintenance: ~2 hours/week for content updates and affiliate product management</li>
</ul>
<p><b>Growth Potential:</b></p><ul>
<li>Large, evergreen niche with a loyal, returning audience</li>
<li>Room to expand into digital products (grooming checklists, eBooks)</li>
<li>Strong fit for affiliate scaling and display ad networks (Ezoic, Mediavine, etc.)</li>
</ul>
<p><b>Reason for Selling:
</b></p><p>Shifting focus full-time to SaaS product development.</p><p><b>What's Included:</b></p><ul>
<li>Full website and all content</li>
<li>Domain</li>
<li>Associated social media accounts</li>
</ul>
<p>✅ $119 TTM revenue</p><p>✅ 914 customers</p><p>✅ Business model: Affiliate</p><p>✅ Built with WordPress, Amazon, Google Analytics</p>
$119
Annual Revenue
914
Number of Customers
Expenses
Business Model
Affiliate.
Target Audience
Pet owners.
Asking Price Reasoning
Content asset value — 51+ SEO-optimized, well-written blog posts represent real time investment. At a conservative $15–25 per article (typical freelance content cost for niche SEO content), that's roughly $750–$1,275 in content production cost alone.
Reason for Selling
Moving to SaaS projects.
Growth Opportunity
Self pet grooming is a large, evergreen niche with steadily rising search demand as more pet owners look to save on professional grooming costs. The site is still early-stage (51+ posts, just starting to monetize), leaving significant room to grow.
30 days free support from seller
Competitors
Direct competitors are pet grooming and pet care content sites/blogs covering DIY grooming, such as PetMD, The Spruce Pets, and Rover's blog, along with grooming-tool-focused affiliate sites and YouTube channels covering at-home pet grooming tutorials.
Tech Stack
WordPress, Amazon, Google Analytics.
Traffic Metrics
Revenue Metrics
How it works
$1,299
Asking Price
Already Sold
Main Metrics
$119
ARR
914
Customers
2024
Launched
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