<p><b>Startup description</b></p><p>My store is a well-established and profitable e-commerce business operating in the evergreen beauty and cosmetics niche. The business follows a dropshipping model, which ensures low overhead and operational simplicity. With a strong brand identity, a loyal customer base, and a proven marketing strategy, the store presents a turnkey opportunity for a new owner to step into a thriving online retail business. In the last financial year, the business generated £16,564 in total revenue, with a net profit of £6,872, demonstrating its financial health and potential for growth.</p><p>The store offers a curated selection of high-quality beauty products, including eyeshadow palettes, professional makeup brush sets, lip gloss, and other cosmetics. The brand's motto, "Your beauty is our inspiration," reflects its commitment to providing products that empower customers to express themselves.</p><p>The business operates on the robust and user-friendly Shopify platform. The dropshipping model eliminates the need for inventory management, warehousing, and shipping logistics, as all orders are fulfilled directly by the suppliers. This streamlined process allows the owner to focus on marketing, customer engagement, and strategic growth.</p><p><b>Operations</b></p><p>The operational workflow is highly automated and efficient, making it an ideal business for a solo entrepreneur or someone new to e-commerce.</p><p>•Order Fulfillment: When a customer places an order on the Shopify store, the order is automatically forwarded to the respective supplier. The supplier then ships the product directly to the customer. This hands-off process requires minimal daily management.</p><p>•Supplier Relationships: The business has established relationships with reliable suppliers who provide quality products and efficient fulfillment services.</p><p>•Customer Service: Customer inquiries are managed through email and social media channels. The current workload is manageable for a single person.</p><p><b>Marketing &amp; Traffic</b></p><p>The store has successfully implemented a multi-channel marketing strategy that drives consistent traffic and sales. The business has achieved a total of 52,726 sessions with a conversion rate of 0.9%.</p><p><b>MetricValueTotal </b></p><ul> <li>Sessions: 52,726</li> <li>New Users (Last Year)45,000</li> <li>Conversion Rate: 0.9%</li> <li>Total Orders: 722</li> </ul> <p><b>The primary sources of traffic and sales are:</b></p><p>•Social Media Marketing: Facebook, Instagram, and TikTok are the main drivers of traffic and revenue. The business has spent a total of £1,040 on Facebook and TikTok ads in the last year, generating significant returns.</p><p>•Paid Search: Google Ads have also been utilized to capture high-intent customers, with an ad spend of £600 in the past year.</p><p>•Direct &amp; Organic Traffic: The brand benefits from a growing base of direct visitors and organic search traffic, indicating increasing brand recognition.</p><p><b>Traffic by Source:</b></p><p>•Facebook: Main social referrer, contributing significantly to sales.</p><p>•Instagram: Strong visual platform for showcasing products.</p><p>•TikTok: Key channel for reaching a younger demographic.</p><p>•Google: Source of both paid and organic traffic.</p><p><b>Financial Performance</b></p><ul> <li>Total Sales (Revenue): £16,564.00</li> <li>Cost of Goods Sold (COGS): £6,387.00</li> <li>Gross Profit: £10,177.00</li> <li>Total Expenses: £3,305.00</li> <li>Net Profit: £6,872.00</li> <li>Average Order Value: £17.81</li> </ul> <p><b>Expenses Breakdown:</b></p><ul> <li>Advertising: £1,640 (Facebook, TikTok, Google)</li> <li>Shopify Subscription: £348 (approx.)</li> <li>Other Subscriptions &amp; Costs: £1,317</li> </ul> <p>The business maintains healthy profit margins, with a net profit margin of approximately 41.5%.</p><p><b>Growth Opportunities</b></p><p>A new owner has several avenues to scale the business and increase profitability:</p><ul> <li>Expand Product Line: Introduce new and complementary products within the beauty niche.</li> <li>Increase Marketing Spend: Scale up the successful advertising campaigns on Facebook, TikTok, and Google.</li> <li>SEO &amp; Content Marketing: Invest in search engine optimization (SEO) and create blog content to drive more organic traffic.</li> <li>Email Marketing: Further develop the email marketing strategy to increase customer lifetime value. The business has already seen success with an email marketing spend of £290.</li> <li>Explore New Markets: Expand advertising efforts to new geographic locations</li> </ul> <p><b>Included in the Sale</b></p><p>The sale of the business will include all assets required to continue operations seamlessly:</p><ul> <li>Domain Name</li> <li>Shopify Store: Fully configured and optimized e-commerce website.</li> <li>Brand Assets: Logo, branding guidelines, and all creative assets.</li> <li>Social Media Accounts: Facebook, Instagram, and TikTok accounts with existing followers.</li> <li>Supplier Relationships: Introduction to all current suppliers.</li> <li>Customer List: Email list of past customers and leads.</li> </ul> <p>✅ $16,564 TTM revenue</p><p>✅ 1,012 customers</p><p>✅ Business model: One-time sales</p><p>✅ Built with Shopify</p>