<p><b>Startup description</b></p><p>My toll is a native macOS app that turns the MacBook notch into a live Dynamic Island. It shows music with synced lyrics, notifications from any app, dictation (hold a key and talk), call and mic status, timers, a file shelf, clipboard history, battery levels and external monitor brightness over DDC. It also shows the live status of AI coding agents, Claude Code and Codex: working, waiting for permission, done. On Macs without a notch it draws its own island at the top of the screen.</p><p>I started it on 23 September 2026 because the notch on my MacBook did nothing while the things I needed to notice were scattered: notification banners in the corner of an external monitor, brightness keys that did not work on that monitor, and Claude Code sessions I kept switching windows to check. Seven weeks later it is at version 3.0.2 with 138 orders.</p><p><b>Key highlights:</b></p><ul> <li><b>Revenue, last 30 days:</b> $852.71 from 79 orders (12 Oct to 11 Nov 2026), up 96% on the 30 days before</li> <li><b>Revenue since launch:</b> about $1,288 from 138 orders in 7 weeks</li> <li><b>Annual revenue and profit:</b> not meaningful yet, the product is 7 weeks old</li> <li><b>Churn rate:</b> not applicable, one-time purchase with no subscription</li> <li><b>LTV:</b> $9.99 list price, average order $10.67</li> <li><b>CAC:</b> $0, no paid acquisition, every customer came from organic social posts</li> <li><b>Business margin:</b> about 90% per sale after Lemon Squeezy fees (5% + $0.50 per order)</li> <li><b>Traffic:</b> 26,000+ website visitors since launch, 0.5% of them buy</li> <li><b>Product:</b> 23 releases in 7 weeks, app and site in 8 languages.</li> </ul> <p><b>Team</b></p><p>One person: me, the solo developer. I did the product design, the Swift and SwiftUI app, licensing and payments, the website, the promo films, support and marketing. Most of the code was written with Claude Code as a pair programmer.</p><p>There are no employees, contractors or co-founders, and no revenue share or equity owed to anyone. A buyer can run it alone. I will do a handover: a walkthrough of the code and the release process, and answers to questions for an agreed period after the sale.</p><p><b>Tech Stack</b></p><ul> <li>App: Swift and SwiftUI, native macOS, no Electron. 16,000 lines of Swift in 48 files, 259 commits. macOS 15 or later, Apple silicon and Intel.</li> <li>System integrations: MediaRemote (now playing), CoreAudio (volume, mic), DDC/CI over IOKit (external monitor brightness and input switching), EventKit (calendar), Apple on-device speech recognition with optional Whisper through the user's own Groq key (dictation), Claude Code hooks and Codex session files (agent status).</li> <li>Licensing and payments: Lemon Squeezy for checkout, license keys and receipts. License stored in the Keychain.</li> <li>Updates: Sparkle 2 with signed delta updates and an appcast.</li> <li>Website: static HTML, CSS and JS on Cloudflare Pages, in 8 languages, with 19 guides and 8 comparison pages.</li> <li>Marketing pipeline: promo films built as code with GSAP, Playwright and ffmpeg, plus scripts for site and gallery images.</li> </ul> <p><b>Marketing and growth</b></p><p>All organic, $0 spent on ads.</p><ul> <li>X: 44% of website traffic. One run of posts on 8 to 10 November brought 14,756 visitors in three days.</li> <li>Threads: 35% of traffic, mostly from short videos of the app. Direct: 15%. Referrals: 2%, from Product Hunt, Reddit, GitHub and Mac app directories.</li> <li>Organic search: 1.2%, almost all brand searches. 19 SEO guides and 8 comparison pages (against NotchNook, Alcove, boring.notch, Droppy and others) are live but under 7 weeks old.</li> <li>Video: a launch film per major release, in 16:9 and 9:16.</li> </ul> <p>Results: 26,257 visitors, 1,869 Buy clicks and 138 orders. 86% of visitors arrive on phones, where the app cannot be installed. The site has a "send the link to your Mac" flow for them.</p><p><b>Revenue and profit</b></p><ul> <li>Model: one-time purchase at $9.99, up to 3 Macs per license. No subscription, so there is no MRR and no churn.</li> <li>Last 30 days (12 Oct to 11 Nov 2026): $852.71 from 79 orders, average order $10.67.</li> <li>Previous 30 days: $435.23 from 59 orders.</li> <li>Since launch: about $1,288 from 138 orders.</li> <li>Fees: Lemon Squeezy takes 5% + $0.50 per order, about $1 on a $9.99 sale.</li> <li>Fixed costs: the domain. Hosting is on free tiers. Notarizing the app adds $99 per year for an Apple Developer account.</li> <li>Profit: about 90% of revenue.</li> <li>CAC: $0.</li> <li>LTV: $9.99 per customer, no upsells yet.</li> </ul> <p>All figures are from the Lemon Squeezy dashboard, filtered to this product. The same store also sells Shedi, a separate app that is not part of this sale and is not counted here.</p><p><b>Return on investment</b></p><p>The app earned $852.71 in the last 30 days, about $770 after payment fees. If that pace holds, the asking price is paid back in about 10 months. That pace is not guaranteed: sales follow social posts, so a buyer should plan around their own distribution.</p><p>Ways to shorten the payback:</p><ul> <li><b>Notarize the app.</b> It ships without Apple notarization, so every new user sees a security warning on first launch. This is the biggest known conversion leak and takes about a day.</li> <li><b>Bring an audience.</b> A buyer with Mac or developer followers, or an existing Mac app to cross-sell from, can restart sales right away.</li> <li><b>Add recurring revenue.</b> A Pro tier, paid major upgrades or Setapp.</li> <li><b>Go deeper on AI agents.</b> Live Claude Code and Codex status is what sets my app apart. More agents is the natural next step.</li> <li><b>Grow search traffic.</b> The guides and comparison pages are in place and young.</li> </ul> <p><b>Startup assets</b></p><p>Everything needed to keep building, releasing and selling the app:</p><ul> <li><b>Source code:</b> the full Swift app, 16,000 lines in 48 files, 259 commits of git history, build and release scripts</li> <li><b>Domain and website:</b> domain with all pages, 19 guides, 8 comparison pages, press kit and the update feed</li> <li><b>Brand:</b> the brand name as used for this app, the app icon and the Buddy character artwork</li> <li><b>Customers:</b> 138 orders in Lemon Squeezy with their license keys, moved to the buyer in the way Lemon Squeezy allows</li> <li><b>Payments and licensing:</b> the Lemon Squeezy product and license key setup</li> <li><b>Marketing assets:</b> promo films and their source code, Product Hunt gallery, launch kit and post drafts</li> <li><b>Listings:</b> Product Hunt page and Mac app directory listings</li> <li><b>Analytics history</b> for the site since launch</li> <li><b>Not included:</b> my personal X and Threads accounts, and a separate app sold in a bundle with this app</li> </ul> <p><b>Risks</b></p><p><b>Traffic depends on my personal accounts.</b> About 80% of visits came from my own X and Threads posts, which are not part of the sale. A buyer needs their own distribution, or a handover period we agree on.</p><p><b>Crowded category.</b> NotchNook, Alcove, boring.notch (free), Droppy and others compete. Our angle is AI agent status, notifications, dictation and monitor control in one app for $9.99 once.</p><p><b>macOS changes.</b> Some integrations use private APIs (now playing, notch geometry) that can break with a macOS update. Budget time for each major macOS release.</p><p><b>Not notarized yet.</b> Needs an Apple Developer account and about a day.</p><p><b>Early data.</b> Revenue covers 7 weeks and comes in spikes after posts. Price on the code, product and assets, not on annualized revenue.</p><p><b>Shared store.</b> The Lemon Squeezy store also holds another app, so the product and customers have to be moved rather than handing over the whole store.</p><p><b>Summary</b></p><p><b>Proven demand:</b> 138 orders and about $1,288 in 7 weeks with $0 ad spend, and the last 30 days are up 96%.</p><p><b>A real, native product:</b> 16,000 lines of Swift, 23 releases, 8 languages, with licensing, payments and auto-updates already working. No rebuild needed.</p><p><b>Clear upside:</b> the biggest conversion problems are known and cheap to fix: notarization, phone-to-Mac handoff, no recurring revenue yet.</p><p><b>Timely positioning:</b> AI coding agents are growing fast, and my app is one of the few notch apps that shows Claude Code and Codex status.</p><p><b>Turnkey:</b> website, SEO pages, promo films, launch kit and a handover from the original developer are included.</p><p>✅ $852 TTM revenue</p><p>✅ 79 customers</p><p>✅ Business model: LTD</p><p>✅ Built with Swift, SwiftUI, Lemon Squeezy</p>