<p><b>Startup Description</b></p><p>6-Year Profitable Organic E-Commerce Hair Extensions Brand | $677K+ Verified Revenue | $61K Last-Year Profit | 20K IG | 45% Margins | Paused for Medical Reasons</p><p>This is a 6-year-established, organically grown e-commerce hair extensions brand operating across the Caribbean and US markets. The business has generated $677,421 USD in verified lifetime revenue and over 3,500 completed orders, built primarily through Instagram and WhatsApp with minimal advertising spend.</p><p>The brand operates on a highly efficient pre-order fulfillment model, where customers place orders via Instagram or direct messaging, pay upfront, and products are fulfilled through established suppliers in China and the US. This structure allows for strong cash flow efficiency, low inventory risk, and consistently high margins.</p><p>The business achieved an estimated 45% net profit margin, driven by organic traffic, repeat customers, and a loyal audience of 20,600+ Instagram followers. Over its most recent active 12-month period (Sept 2024 – Aug 2025), the brand generated approximately $135,897 USD in revenue and $61,154 USD in net profit, demonstrating stable and consistent demand prior to a planned operational pause.</p><p><b>Financial Performance</b> (Last Active Year)</p><ul> <li>Total Revenue: $135,897 USD</li> <li>Net Profit (est. 45% margin): $61,154 USD</li> <li>Average Monthly Revenue: $11,324 USD</li> <li>Average Monthly Profit: $5,096 USD</li> </ul> <p>The revenue remained steady across all quarters, reflecting strong customer retention and consistent organic demand.</p><p><b>Quarterly Breakdown</b></p><ul> <li>Q1: $44,345 USD</li> <li>Q2: $38,021 USD</li> <li>Q3: $26,611 USD</li> <li>Q4: $26,919 USD</li> </ul> <p>This reflects a healthy, stable revenue curve with no structural decline prior to pause.</p><p><b>Business Model</b></p><p>The business operates entirely online with a lean, high-margin structure:</p><ul> <li>Customers order via Instagram / WhatsApp</li> <li>Payments are made upfront</li> <li>Orders are fulfilled via established suppliers</li> <li>Products shipped via courier/FedEx or local logistics</li> </ul> <p>This model eliminates inventory risk, reduces overhead, and enables strong cash flow efficiency.</p><p><b>Digital &amp; Brand Assets</b></p><ul> <li>Instagram account (20,600+ followers)</li> <li>Established brand identity (6 years in market)</li> <li>Customer database and repeat buyers</li> <li>Supplier relationships (China + US vendors)</li> <li>Marketing content archive (photos, testimonials, creatives)</li> <li>Proven sales funnel via social commerce</li> </ul> <p><b>Growth Opportunities</b></p><p>The brand has significant untapped scaling potential, including:</p><ul> <li>Shopify migration for full automation</li> <li>Paid ads (currently underutilized)</li> <li>Email &amp; SMS marketing systems</li> <li>Faster fulfillment via inventory model</li> <li>Expansion into US beauty market</li> <li>Influencer partnerships and UGC scaling</li> </ul> <p><b>Operational Structure</b></p><ul> <li>Fully remote business</li> <li>10–15 hours per week management (when active)</li> <li>Low overhead, no lease, no debt obligations</li> <li>Streamlined supplier coordination and fulfillment workflow</li> </ul> <p><b>Current Status &amp; Reason for Sale</b></p><p>The business is currently paused due to medical reasons, not due to performance issues. All systems, assets, and supplier relationships remain intact and are fully ready for immediate reactivation.</p><p>This is a time-sensitive exit opportunity for a buyer who wants a proven, revenue-generating digital asset with strong upside potential.</p><p><b>Included in Sale</b></p><ul> <li>Instagram account (20.6K+ followers)</li> <li>Full customer database and order history</li> <li>Supplier contacts and relationships</li> <li>Brand assets (logos, creatives, testimonials)</li> <li>Operational processes and SOPs</li> <li>Domain / landing page</li> <li>Full transition support for handover</li> </ul> <p><b>Investment Summary</b></p><p>At the current valuation range, the buyer is acquiring:</p><ul> <li>A 6-year established digital brand</li> <li>A proven revenue engine with verified financials</li> <li>Strong organic audience and repeat customer base</li> <li>Immediate reactivation opportunity</li> <li>High-margin, low-overhead business model</li> </ul> <p>✅ $135,900 in Annual revenue</p><p>✅ 3,500 customers</p><p>✅ Business model: One-time sales</p><p>✅ Built with Instagram, Carrd, Bootstrap</p>