<p><b>Startup description</b></p><p>My app scans any product (especially food) to help families make healthier decisions when shopping and expose bad items. It's tailored specifically for each family member. I started it after seeing good momentum in the food scanning market and room to improve upon previous apps.</p><p><b>Key highlights:<b></b></b></p><ul> <li>Annual revenue: $7k+ since start (May)</li> <li>Annual profit: $5k+ since start (May)</li> <li>CAC: $0</li> <li>Business margin: 80%</li> </ul> <p><b>Team</b></p><p>Just me. Responsibilities include coding the app for updates and creating content for IG to market.</p><p><b>Tech Stack</b></p><p>Expo React Native. Supabase. Revenue Cat.</p><p><b>Marketing and growth</b></p><p>Instagram account where I post educational content about certain products and promote the app there.</p><p><b>Return on investment</b></p><p>The app is already a profitable, revenue-generating business with low operating costs. Based on its current annualized profit of over $5,000, a buyer begins generating cash flow immediately after acquisition.</p><p>At the current growth rate, buyers can expect to recoup their investment through recurring subscription revenue while scaling the business further. The biggest growth lever is marketing, as I've primarily relied on organic Instagram content, leaving significant room to accelerate user acquisition through paid advertising, creator partnerships, SEO, and broader content marketing. Since the product, infrastructure, and subscription system are already built, additional users can be acquired with minimal increases in operating costs, improving profitability as the business grows.</p><p>The exact payback period depends on the acquisition price and the buyer's growth strategy, but the business is well-positioned for a relatively fast ROI due to its existing revenue, healthy margins, and untapped growth opportunities.</p><p><b>Startup assets<b></b></b></p><ul> <li>Instagram account with 72k followers.</li> <li>Database with 5k+ users.</li> <li>The codebase.</li> </ul> <p><b>Risks</b></p><p>The biggest risk is slowing user growth if marketing efforts aren't maintained. Since the business currently relies heavily on organic Instagram content, inconsistent content creation can reduce new customer acquisition. This can be minimized by building a consistent content pipeline, expanding to additional channels and paid ads, and partnering with creators in the health and parenting space.</p><p><b>Summary</b></p><p>My product is an opportunity to acquire a profitable app business in a growing consumer health niche without having to build a product from scratch. The app is already launched, generating recurring subscription revenue, and has validated market demand.</p><p><b>Key reasons to buy my app include:</b></p><ul> <li>Profitable from the start: The business has generated over $7,000 in annualized revenue and $5,000+ in annualized profit since launching, with low ongoing operating costs.</li> <li>Solo-founder simplicity: The entire business is managed by one person, making it easy to take over. The codebase, backend, subscriptions, and marketing process are straightforward and well organized.</li> <li>Growing market: Consumers are becoming increasingly conscious of food ingredients and product transparency, creating continued demand for tools that help families make healthier purchasing decisions.</li> <li>Significant growth potential: Customer acquisition has been driven primarily through organic Instagram content, leaving multiple untapped growth channels such as paid advertising, TikTok, YouTube, SEO, influencer partnerships, and international expansion.</li> <li>Ready for expansion: A buyer can immediately focus on growth instead of product development by adding new features, improving retention, expanding the product database, and increasing marketing efforts.</li> </ul> <p>✅ $7,000 TTM revenue</p><p>✅ 175 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with Expo, React Native, Supabase</p>