<p>My product is an iOS fragrance marketplace built to make buying and selling fragrances more accessible. The platform allows users to discover and purchase full-size fragrance bottles and decants from other fragrance enthusiasts.</p><p>The idea was to create a dedicated marketplace for fragrance buyers and sellers, offering an alternative to general resale platforms. In addition to individual seller listings, the marketplace offers a platform-managed decanting service in which sellers send their original fragrance bottles to the platform, and the platform handles decanting, packaging, and fulfillment.</p><p>The business was launched as an early-stage marketplace, with a focus on building the product, attracting an initial user base, and establishing the infrastructure needed to support transactions.</p><p><b>Key Highlights</b></p><ul> <li>Business model: Fragrance marketplace with full-bottle sales and platform-managed decanting.</li> <li>Revenue to date: Approximately $1,300 over the first 10 weeks.</li> <li>Annualized revenue projection: Approximately $6,760 if the initial revenue pace continues for a full year. This is a projection, not actual annual revenue.</li> <li>Estimated baseline operating expenses: Approximately $440 per year, excluding paid advertising and potentially excluding variable transaction, shipping, and fulfillment costs.</li> <li>Registered or participating sellers: 73.</li> <li>Active listings: 187.</li> <li>Completed marketplace orders: Approximately 24, excluding rare-fragrance drops, based on the current estimate.</li> <li>Estimated unique buyers: Approximately 17.</li> <li>Estimated repeat buyers: Approximately 7, or 41% of the estimated unique buyers. These figures should be verified against the order history.</li> <li>App downloads: Approximately 1,300 reported during the early growth period.</li> <li>Waitlist: Approximately 300 people reported during the early growth period.</li> </ul> <p><b>Financial and SaaS Metrics</b></p><p>The project is still in its early stages, so several standard business metrics have not yet been formally established.</p><ul> <li>Annual revenue: Not yet measured over a full year. Current annualized projection: approximately $6,760.</li> <li>Annual profit: Not verified. A reliable calculation requires actual retained platform revenue and all operating and variable expenses.</li> <li>MRR / ARR: Recurring subscription revenue is not currently established as a core business model.</li> <li>Customer acquisition cost (CAC): Not formally calculated.</li> <li>Customer lifetime value (LTV): Not formally calculated.</li> <li>Churn rate: Not formally calculated.</li> <li>Gross merchandise value (GMV): Requires a verified total of customer order values.</li> <li>Business margin: Not formally calculated and will depend on platform revenue, shipping, fulfillment, payment processing, and other expenses.</li> </ul> <p><b>Team</b></p><p>The platform has been developed and operated by its founder, who has handled the core business-building activities.</p><p>Responsibilities have included:</p><ul> <li>Product concept and business model development.</li> <li>App development and coordination of AI-assisted development.</li> <li>Marketplace operations and seller onboarding.</li> <li>Marketing, social media content, and early customer acquisition.</li> <li>Payment and shipping workflow implementation.</li> <li>Testing the decanting service and refining marketplace policies.</li> </ul> <p>The project does not currently rely on a large internal team. A buyer could operate it independently, continue with AI-assisted development, or bring in developers and marketing support as needed.</p><p><b>Technology Stack</b></p><p>The app was developed with AI-assisted development tools, including Emergent.</p><p>The existing platform includes:</p><ul> <li>iOS application: The customer-facing mobile marketplace.</li> <li>Website and domain.</li> <li>Payment infrastructure: Stripe integration for marketplace payments and seller-related payment workflows.</li> <li>Shipping infrastructure: Shippo integration for shipping-label generation and fulfillment workflows.</li> <li>Cloudflare: Website and domain infrastructure.</li> <li>Marketplace database and backend: Supporting user accounts, product listings, and marketplace operations.</li> </ul> <p>The exact underlying programming languages, frameworks, hosting configuration, and database technologies should be documented during technical due diligence.</p><p><b>Marketing and Growth</b></p><p>The initial growth has come primarily from organic content, social media promotion, and interest generated around fragrance drops.</p><p><b>Main growth activities</b></p><ul> <li>Organic TikTok content and founder-led promotion.</li> <li>Social media exposure within the fragrance community.</li> <li>Rare-fragrance drops designed to generate interest and purchases.</li> <li>Initial paid advertising experiments.</li> <li>Seller onboarding and marketplace listing growth.</li> </ul> <p>Paid advertising was tested for approximately 10 days. While the initial tests showed some promising signals, advertising has not been scaled into a sustained acquisition strategy.</p><p>The opportunity for a new owner is to test more systematic customer acquisition, improve conversion rates, encourage repeat purchasing, and develop partnerships with fragrance creators and sellers.</p><p>Historical acquisition costs and channel-level conversion rates have not yet been formally calculated.</p><p><b>Revenue and Profit</b></p><p>The platform generated approximately $1,300 in reported revenue over its first 10 weeks.</p><p>If this pace remained consistent, the business would generate approximately $6,760 over 52 weeks.</p><p>The current baseline operating-cost estimate is approximately $440 per year, consisting of roughly $200 in annual licensing costs and a $20 monthly subscription.</p><p>This estimate excludes additional paid advertising and may exclude variable costs such as shipping, payment processing, packaging, refunds, and other fulfillment expenses.</p><p>Consequently, the business's verified net profit and profit margin have not yet been established.</p><p><b>Revenue opportunities</b></p><p>Potential opportunities for a new owner include:</p><ul> <li>Increasing the number of active sellers and available listings.</li> <li>Improving the conversion rate from downloads and visits to purchases.</li> <li>Encouraging repeat purchases through retention campaigns.</li> <li>Expanding the decanting service.</li> <li>Building partnerships with fragrance creators and communities.</li> <li>Testing paid acquisition once unit economics are better understood.</li> </ul> <p><b>Return on Investment</b></p><p>The investment case depends on the purchase price, the revenue the buyer can retain, and the costs of operating and growing the marketplace.</p><p>At the current pace, annualized reported revenue is approximately $6,760. This should not be treated as guaranteed future revenue or as profit.</p><p>A buyer could potentially improve the return on investment by increasing transaction volume, developing repeat-purchase behavior, optimizing shipping and fulfillment costs, and improving organic and paid customer acquisition.</p><p>A reliable payback period cannot yet be calculated without a purchase price and verified net-profit figures.</p><p>For example, the appropriate payback calculation is:</p><p>Payback period = Acquisition price ÷ Annual net profit</p><p>The annual net profit figure should include all relevant operating and variable expenses.</p><p><b>Startup Assets </b></p><p>The potential acquisition may include the following assets, subject to an agreed transfer scope:</p><ul> <li>The existing iOS application.</li> <li>The brand and associated business identity.</li> <li>The domain .app and associated website.</li> <li>Existing marketplace functionality for full bottles and decants.</li> <li>Existing seller and buyer accounts, subject to applicable privacy and transfer requirements.</li> <li>The existing catalog of approximately 187 active listings.</li> <li>Existing marketplace infrastructure and integrations.</li> <li>Available source code, project files, and technical documentation, subject to verification.</li> <li>Existing social media accounts and marketing materials, if included in the final agreement.</li> <li>Existing operational workflows for seller onboarding, payments, shipping, and decant fulfillment.</li> </ul> <p>The platform has approximately 73 participating sellers reported, providing an initial foundation for marketplace activity.</p><p>Any transfer of the App Store listing, payment accounts, third-party services, customer information, or other platform assets would be subject to the relevant provider's transfer rules and permissions. Specific assets, account ownership, and access rights should be confirmed before the sale.</p><p><b>Risks and Considerations</b></p><p>As an early-stage marketplace, the platform has several risks that a prospective buyer should evaluate.</p><p>Early revenue and limited transaction history: Revenue has been generated over a relatively short period. The initial pace may not continue.</p><p>Marketplace liquidity: The platform needs enough buyers and sellers to keep listings active and transactions consistent.</p><p>Founder-dependent marketing: Early activity has relied heavily on organic content and personal promotion. A buyer may need to establish independent acquisition channels.</p><p>Paid advertising uncertainty: Initial advertising tests were limited, and scalable customer acquisition costs have not been established.</p><p>Operational complexity: The decanting service involves inventory handling, packaging, shipping, and coordination with sellers.</p><p>Authentication and marketplace trust: Fragrance authenticity and customer confidence are important. Processes for reviewing products and handling disputes must be maintained.</p><p>Third-party dependencies: Payments, shipping, hosting, and app distribution depend on external providers and their policies.</p><p>Metrics and profitability: CAC, LTV, churn, margins, and net profit require further measurement.</p><p>A buyer can reduce these risks through careful financial review, clear seller policies, reliable authentication procedures, improved analytics, and controlled growth experiments.</p><p><b>Summary</b></p><p>My platform offers a buyer an existing entry point into the fragrance resale market rather than requiring them to begin entirely from scratch.</p><p>The project has an existing iOS app, marketplace functionality, payment and shipping integrations, approximately 73 participating sellers, 187 active listings, and early revenue generation.</p><p>The initial operating-cost estimate is relatively low, while the current product and workflows provide a foundation that a new owner can continue developing.</p><p>The strongest opportunity is to take an existing product with early traction and improve its marketplace liquidity, customer acquisition, retention, and operational efficiency.</p><p>✅ $900 TTM revenue</p><p>✅ 24 customers</p><p>✅ Business model: Commission</p><p>✅ Built with React Native, TailwindCSS, Python</p>