Framed Decor eCommerce Brand
E-commerce
Design-led framed decor eCommerce brand with organic Etsy traffic and Shopify backend
Published on
April 3, 2026
$50,000
Asking Price
Main Metrics
$25,613
ARR
850
Customers
2022
Launched
$50,000
Asking Price
Already Sold
Main Metrics
$25,613
ARR
850
Customers
2022
Launched
Overview
<p><b>Startup description</b></p><p>Profitable eCommerce brand with strong margins, organic traffic, and proven demand.</p><p>Simple to operate and under-optimized, offering clear opportunities to scale revenue and increase profitability.</p><p><b>Key highlights:<b></b></b></p><ul>
<li>Annual revenue: €22,183</li>
<li>Annual profit: €17,700</li>
<li>Churn rate: N/A (transactional eCommerce)</li>
<li>LTV: ~115€</li>
<li>CAC: very low (organic traffic, ~2€/day ads)</li>
<li>Business margin: ~80%</li>
<li>Other metrics: ~75€ profit per order, 251 reviews (4.8), strong Etsy SEO visibility.</li>
</ul>
<p><b>Team</b></p><p>Solo-founder.</p><p>Responsibilities include:</p><ul>
<li>Order processing</li>
</ul>
<ul>
<li>Customer support</li>
</ul>
<ul>
<li>Supplier coordination</li>
</ul>
<p>Operations require less than 1 hour per day.</p><p><b>Tech Stack</b></p><ul>
<li>Shopify (storefront & backend)</li>
</ul>
<ul>
<li>Etsy (primary sales channel & traffic source)</li>
</ul>
<ul>
<li>Basic design tools (visual creation)</li>
</ul>
<p>No advanced technical setup required.</p><p><b>Marketing and growth</b></p><p>Growth is primarily driven by Etsy SEO and marketplace visibility.</p><p>No significant effort has been made in:</p><p>-
Paid acquisition</p><p>-
Email marketing</p><p>-
Conversion rate optimization</p><p>-
Social media</p><p>This creates strong upside potential for scaling.</p><p><b>Revenue and profit</b></p><ul>
<li>Revenue over the last 12 months: €22,183 </li>
</ul>
<ul>
<li>Estimated profit: ~€17,700 (~80% margin)</li>
</ul>
<p>Lower activity in early 2026 is due to other project requiering time.</p><p><b>Return on investment</b></p><p>With high margins and low operational costs, the business offers a relatively fast payback period.</p><p>With basic optimization (ads, conversion, email), a buyer could realistically recover their investment within 12–18 months.</p><p><b>Startup assets<b></b></b></p><ul>
<li>Shopify store </li>
</ul>
<ul>
<li>Etsy store (traffic channel)</li>
</ul>
<ul>
<li>Brand </li>
</ul>
<ul>
<li>Product setup and suppliers</li>
</ul>
<ul>
<li>Operational processes</li>
</ul>
<ul>
<li>Inventory (€1,500 of stock)</li>
</ul>
<ul>
<li>Domain name</li>
</ul>
<ul>
<li>Instagram (1k followers), Pinterest, Tiktok (425 followers)</li>
<li>Email adress</li>
</ul>
<p><b>Risks</b></p><ul>
<li>Dependence on Etsy for traffic</li>
</ul>
<ul>
<li>Limited marketing diversification. </li>
</ul>
<p>Mitigation:</p><ul>
<li>Expand Shopify traffic</li>
</ul>
<ul>
<li>Launch paid ads</li>
</ul>
<ul>
<li>Build email list</li>
</ul>
<p>✅ $25,613 in Annual revenue</p><p>✅ 850 customers</p><p>✅ Business model: One-time sales</p><p>✅ Built with Canva, Etsy, Shopify</p>
$25,613
Annual Revenue
850
Number of Customers
Expenses
Annual expense:
Product costs (materials + shipping): ~$2,600;
Etsy & payment fees: ~$400;
Shopify subscription: ~$350;
Domain & tools: ~$50.
Ads: ~730
Business Model
The bisiness operates as a direct-to-consumer eCommerce brand selling framed decor products. The main product is sold at ~€115, with additional shipping fees depending on location. Revenue is generated per order with high margins (~80%).
Target Audience
Design-conscious consumers, interior decor enthusiasts, and gift buyers looking for unique and visually distinctive framed pieces.
Asking Price Reasoning
The asking price reflects ~€22K annual revenue and ~€17K profit (~80% margins), along with €74K+ lifetime revenue and a proven product-market fit. The business runs with minimal effort and relies mostly on organic traffic, while remaining largely under-opt
Reason for Selling
I’m currently focusing on other projects and haven’t had the time to fully scale this one. The business has been running mostly on autopilot with consistent revenue, and I believe it has much more potential with a more focused operator.
Growth Opportunity
Expanding Shopify as the main sales channel, Improving conversion rate, Scaling paid acquisition (Meta, Google Ads), Implementing email marketing and retargeting, Expanding the product range.
30 days free support from seller
Competitors
Hilario'Art, FramedCash, Daytonart.
Tech Stack
Canva, Etsy, Shopify.
Traffic Metrics
Revenue Metrics
How it works
$50,000
Asking Price
Already Sold
Main Metrics
$25,613
ARR
850
Customers
2022
Launched
Profitable startups straight to your inbox
Join 10,000+ entrepreneurs and investors looking for their next startup acquisition opportunity.
Oops! Something went wrong while submitting the form.
