<p>My product is an iOS photo cleanup app that turns the tedious task of deleting photos into a fun, Tinder-like swiping experience. The core mechanic is simple: the app randomly surfaces 10–100 photos at a time, and users swipe up to delete or swipe down to favorite. This makes cleanup feel less like a chore and more like a game.</p><p>The app was built to solve a universal problem: phone storage is always full, and no one wants to manually scroll through thousands of screenshots and duplicate photos. It also supports lossless video compression, similar photo detection, and a “this day in history” collection feature.</p><p><b>Key highlights:</b></p><ul> <li>Annual revenue: $3,168 (based on current MRR of $264 × 12)</li> <li>Annual revenue expected in the next year: $7,520 (based on the last 90 days revenue of $1,880)</li> <li>MRR Peak of this Year: $1,106, with UGC recommending the app for free</li> <li>Annual profit: Highly profitable — solo-operated, near-zero marginal cost</li> <li>Churn rate: Low — subscription-based with strong retention; 694 paid plans active and growing +91.2%</li> <li>LTV: Strong — 728 active plans, 1.54% Day-1 download-to-paid conversion, 5.85% Day-35 conversion</li> <li>CAC: Low to none — organic growth through App Store search and word-of-mouth</li> <li>Business margin: High — App Store distribution model with minimal overhead</li> </ul> <p><b>Team</b></p><p>I am a solo founder handling everything: product development (Swift/iOS), design, App Store optimization, marketing, and customer support. The app was built from scratch and is currently maintained as a one-person operation, making it an ideal acquisition for a buyer who wants a lean, high-margin asset with clear growth potential.</p><p><b>Technologies and frameworks used</b></p><ul> <li>Language: Swift</li> <li>Platform: iOS 16.0+, iPadOS 16.0+, macOS 13.0+ (Apple M1 and later), visionOS 1.0+</li> <li>Monetization: StoreKit / In-App Purchases (Yearly Pro $7.99, Monthly Pro $2.99, Lifetime Pro $14.99)</li> <li>Analytics &amp; Revenue verification: App Store Connect Analytics</li> <li>Key features: Swipe-based photo cleanup, lossless video/image compression, similar photo detection, “This Day in History” collections</li> </ul> <p><b>Marketing and growth</b></p><ul> <li>Primary channels: App Store organic search (ASO), word-of-mouth, App Store featuring potential</li> <li>Results in the last 90 days: 7.78K first-time downloads (+113% growth), 150K impressions (+309%), 13.1K product page views (+334%), 9.28% App Store conversion rate</li> <li>Future growth opportunities: Android/Google Play expansion (currently iOS-only), localized App Store listings for non-English markets (already supports 7 languages), TikTok/Instagram short-form demo content, Apple Search Ads scaling, and potential feature expansion into cloud storage or privacy-first AI cleanup.</li> </ul> <p><b>Revenue and profit</b></p><ul> <li>Current MRR: $264</li> <li>Peak MRR: $1,106</li> <li>Proceeds (30-day): $1.64K (+80.5%)</li> <li>Active Plans: 728 (+76.3%)</li> <li>Paid Plans: 694 (+91.2%)</li> <li>Day-1 Download-to-Paid: 1.54%</li> <li>Day-7 Download-to-Paid: 5.37%</li> <li>Day-35 Download-to-Paid: 5.85%</li> </ul> <p>The business is subscription-based with three pricing tiers, providing predictable recurring revenue. Profit margins are exceptionally high because the app has no server infrastructure costs, no paid user acquisition spend, and is operated by a single founder.</p><p><b>Return on investment</b></p><ul> <li>Payback period: At the current asking price and MRR of the last season, a buyer could recoup their investment in approximately 30 months through current revenue alone.</li> <li>How buyers can accelerate ROI: Launch on Android — currently iOS-only; Android represents a massive untapped market for photo cleanup tools.</li> <li>Scale paid acquisition — with a 9.28% App Store conversion rate and 5.85% Day-35 download-to-paid rate, the app has strong unit economics that could support paid user acquisition (currently zero paid spend).</li> <li>Expand monetization — introduce a one-time “Unlimited Cleanup” purchase or a family plan to increase ARPU.Localize and expand — the app already supports 7 languages; targeted ASO for non-English markets could drive significant organic growth. But I haven't put much time in UGC in markets like the US so much potential here.Content marketing — TikTok and Instagram demos of the satisfying swipe-to-delete experience are highly shareable and could drive viral downloads at near-zero cost.</li> </ul> <p><b>Startup assets</b></p><ul> <li>Full iOS source code (Swift) — clean, documented codebase</li> <li>App Store Connect account and all app metadata</li> <li>728 active plans, 694 paid plans</li> <li>App Store listing with 7 language localizations</li> <li>Brand assets: app icon, screenshots, App Store description</li> <li>No user email list or external database (the app does not collect user data — as stated on the App Store listing).</li> </ul> <p>✅ $4,000 TTM revenue</p><p>✅ 694 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with Swift, SwiftUI</p>