<p><b>Startup description</b></p><p>My product is a gamified fitness platform that turns workouts into an RPG. Users sync their wearables, get AI-generated training plans, and earn XP, streaks, badges and quest completions for every session. Squads, duels, friend leaderboards and challenge seasons keep retention high, while an AI coach adapts the plan week to week. It's a subscription product with three tiers:&nbsp; Starter $29.99/mo ($287.88/yr), Pro $49.99/mo ($479.88/yr), Scale $139.99/mo ($1,343.99/yr), each with a discounted annual plan (two months free).</p><p><b>Key features:</b></p><ul> <li>Device sync with 50+ fitness integrations</li> <li>AI coach: personalised plans, plan review, adaptive progression</li> <li>Full workout engine — exercise library, live run mode, session summaries</li> <li>Gamification layer: XP, levels, quests, achievements, streaks</li> <li>Social: squads, 1v1 duels, friends, public profiles, leaderboards</li> <li>Onboarding + win-back ("welcome back") flows</li> <li>Stripe subscriptions with self-serve checkout and billing portal</li> <li>Full legal/compliance surface (terms, privacy, cookies, DMCA, refund, accessibility, acceptable use) and an SEO-indexed exercise library.</li> </ul> <p><b>Tech stack </b></p><p>TanStack Start (React 19 + Vite), Tailwind, Supabase (Postgres, RLS, auth, storage), Stripe subscriptions, AI via managed gateway. </p><p>Fully serverless — no ops, no servers to babysit.</p><p><b>Revenue</b></p><ul> <li>Trailing 12 months gross volume: $18,107.54 (Aug 28, 2025 → Aug 28, 2026)</li> <li>Up +26.9% year over year (previous period: $14,269.15)</li> <li>2026 YTD (Jan 1 → Aug 27): $9,077.95 gross, $696.80 Stripe fees, $8,381.15 net</li> <li>Implied run rate ≈ $1,130/month gross, trending upward</li> <li>Revenue is recurring subscription income across monthly and annual plans</li> </ul> <p><b>Expenses </b></p><p>Low and variable: Stripe fees (~7.7% of volume), Supabase/hosting, and AI inference. </p><p>No salaries, no paid ads, no contractors.</p><p><b>Customers/traction</b></p><p>Organic, subscription-based user base across three tiers, with annual plans providing upfront cash and lower churn. Growth has been organic — no paid acquisition has been run at all.</p><p><b>Growth opportunities</b></p><ul> <li>Paid acquisition has never been tested; all revenue to date is organic</li> <li>Push the Scale tier ($139.99/mo) to gyms, PTs and corporate wellness — highest LTV, barely marketed</li> <li>Programmatic SEO on the exercise library (hundreds of indexable pages already scaffolded)</li> <li>App-store wrapper / mobile push to lift daily active usage</li> <li>Affiliate and creator partnerships in the fitness niche</li> <li>Seasonal challenge events as a viral loop (squads and duels already built).</li> </ul> <p><b>Why sell? </b></p><p>The owner is focusing on other ventures. The product is stable, automated, and growing without active input.</p><p><b>Summary</b></p><p>Profitable, growing 27% YoY, fully automated, zero paid spend, and three unexploited growth levers (paid ads, B2B Scale tier, SEO). A new owner with a marketing budget inherits a finished product and a working funnel.</p><p>✅ $18,107 TTM revenue</p><p>✅ 350 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with Next.js, Supabase, Gemini API</p>