<p><b>Startup description</b></p><p>My app turns your push-up workout into a battle. Point your front camera at yourself, drop into position, and every rep you complete lands a hit. No wearables, no manual counting - just your body and your camera.</p><p><b>Key highlights:<b></b></b></p><ul> <li>Annual revenue: $790</li> <li>Annual profit: $639</li> <li>Churn rate: 71%</li> <li>LTV: $10.69</li> <li>MRR: $153</li> <li>Business margin: 75% (15% to apple through apple small business program)</li> <li>User acquistion: through shortform - tiktok and instagram.</li> </ul> <p><b>Team</b></p><p>Solo founder maintaining and marketing the app.</p><p><b>Tech Stack</b></p><p>SwiftUI and Firebase.</p><p><b>Marketing and growth</b></p><p>Organic TikTok, Instagram short form to get early users and traction.</p><p><b>Revenue and profit</b></p><p>The app is monetized through in-app subscriptions, with the majority of revenue coming from annual plans.</p><p><b>Current financials:</b></p><ul> <li>MRR: $153</li> <li>ARR: ~$1,836 based on current MRR</li> <li>Revenue — last 28 days: $279 gross</li> <li>Revenue — trailing 12 months: $780.81 gross</li> <li>Proceeds — trailing 12 months: $632.79 after Apple/store commission and taxes</li> <li>Active subscriptions: 31</li> <li>Active trials: 4</li> <li>New customers — last 28 days: ~2,990 (main users from US, CN, UK, MX)</li> <li>Active users: 3,261</li> <li>Primary acquisition channel: Organic TikTok and Instagram content</li> <li>Paid acquisition spend: $0.</li> </ul> <p><b>Return on investment</b></p><p>The biggest opportunity for a buyer is not simply maintaining the existing revenue, but monetizing the existing audience more effectively. The app generated approximately 2,990 new customers in the last 28 days through organic acquisition, while having only 31 active subscriptions. Improving onboarding, paywall conversion, pricing, retention, and subscription offers could significantly increase revenue without requiring a completely new acquisition channel.</p><p><b>Startup assets<b></b></b></p><ul> <li>iOS app: Fully developed and operational, built with SwiftUI and Firebase</li> <li>Email contacts: 4,512 user email addresses stored in Firebase</li> <li>Source code: Complete app source code</li> <li>Backend: Firebase infrastructure and database</li> <li>Subscription infrastructure: Existing RevenueCat/App Store subscription setup.</li> </ul> <p><b>Risks</b></p><ol> <li>User conversion: The app currently has a large user base relative to its paid subscriber base.</li> <li>User retention: Subscription retention is still developing, and the current churn data is volatile due to the relatively small paid subscriber base.</li> <li>Reliance on organic social media: A significant portion of user acquisition has come from TikTok and Instagram short-form content.</li> </ol> <p><b>Summary</b></p><p>The most compelling opportunity is the gap between user acquisition and monetization. The app acquired approximately 2,990 new customers in the last 28 days while generating $279 in gross revenue during the same period, with $0 paid acquisition spend.</p><p>✅ $380 TTM revenue</p><p>✅ 31 customers</p><p>✅ Business model: SaaS</p><p>✅Built with SwiftUI, Firebase</p>