<p><b>Startup description</b></p><p>iOS app for building habits and cutting screen-time. $20.7K proceeds and $8.6K profit in the first six months, 773 paying subscribers.</p><p><b>Key highlights:<b></b></b></p><ul> <li>Annual revenue : $35,979</li> <li>Annual profit : $8,575</li> <li>Churn rate : 6.54%</li> <li>LTV : $22 per paying user</li> <li>CAC : $14.69</li> <li>Business margin : 35%</li> </ul> <p><b>Team</b></p><ul> <li>Two founders, covering growth, finance, engineering, product and design between them.</li> <li>No employees or contractors. The workload above is the entire operational requirement, so key-person dependency is limited to the Meta ad account.</li> </ul> <p><b>Tech Stack</b></p><p><b>Frontend</b></p><ul> <li>React Native + Expo – Cross-platform mobile framework; the same codebase supports a future Android build.</li> <li>TypeScript – Type-safe application code.</li> <li>Expo Router – File-based navigation.</li> </ul> <p><b>Backend &amp; Infrastructure</b></p><ul> <li>Convex – Backend database and serverless functions.</li> <li>Sentry – Error monitoring and crash reporting.</li> </ul> <p><b>Analytics</b></p><ul> <li>Mixpanel – Product analytics and user behaviour.</li> <li>PostHog – Product analytics and feature flags.</li> <li>Superwall – Paywall performance, subscription and revenue reporting.</li> </ul> <p><b>Monetization</b></p><ul> <li>App Store in-app purchases – Subscription billing and payouts.</li> </ul> <p><b>Marketing and growth</b></p><ul> <li>Revenue up 15x in two months, from $596 in May to $9,108 in July.</li> <li>12.6% install-to-paid conversion, from 7,939 new users to 1,002 paying conversions.</li> <li>44% trial-to-paid conversion across 166 trial starts.</li> <li>Renewal revenue building fast, from 0.6% of proceeds in June to 19.5% in August.</li> </ul> <p><b>Startup assets<b></b></b></p><ul> <li>Full source code (React Native / Expo)</li> <li>App Store listing and the app itself, transferred to the buyer's developer account</li> <li>Brand, name and associated intellectual property</li> <li>Superwall paywall configuration, campaigns and experiment history</li> <li>Convex, Mixpanel, PostHog and Sentry project accounts</li> <li>Transition support</li> </ul> <p><b>Risks</b></p><ul> <li>Meta is the only channel. Revenue tracks ad spend almost 1:1.</li> <li>Five months old, no annual renewal yet. LTV of ~$22 vs $14.69 CAC is a 1.5x ratio on unproven retention.</li> </ul> <p><b>Opportunities for a New Owner</b></p><ul> <li>UGC content and influencer marketing. Untouched, and the primary channels for apps this size.</li> <li>Apple Search Ads. Zero spend to date.</li> <li>TikTok and Google ads. Never tested; Meta is the only channel.</li> <li>Consolidate pricing. Nine live price points; annual subscribers average $29.30 against a $39.99 top tier.</li> <li>Optimise the paywall. Superwall installed but dormant; trials convert at 44% and only 17% of buyers take one.</li> <li>Win-back and re-engagement. 158 churned subscribers eligible, none ever contacted.</li> <li>Launch on Android. The Expo codebase already supports it.</li> </ul> <p>✅ $24,914 TTM revenue</p><p>✅ 773 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with TypeScript, Expo, React Native</p>