<p><b>Startup description</b></p><p>A simple web-based habit tracker app which also comes with companion mobile apps.</p><p><b>Key highlights:<b></b></b></p><ul><li>Annual revenue: $10,000</li><li>Annual profit: $9,500</li><li>B2C software, high churn</li><li>LTV is low, $20-$30</li><li>CAC is $0, 100% organic signups</li><li>Business margin, 95%</li></ul><p><b>Team</b></p><p>Built by 2 people, the app runs on autopilot and requires no active maintenance beyond complying with any updates from the iOS App Store or Google Play Store.</p><p><b>Tech Stack</b></p><ul><li>Web: Nextjs, Vercel</li></ul><ul><li>Mobile: React Native</li></ul><ul><li>Servers: Heroku with Postgres DB</li></ul><p><b>Marketing and growth</b></p><p>100% SEO from the website.</p><p><b>Revenue and profit</b></p><p>$10,000 ARR, almost entirely profit as there are barely any costs other than website hosting and servers.</p><p><b>Return on investment</b></p><p>2 years, however the buyers can definitely take this existing asset and try to grow it.</p><p><b>Startup assets<b></b></b></p><ul><li>Customer database with 60k+ signups</li><li>Website</li><li>All brand assets</li></ul><p><b>Risks</b></p><p>SEO is changing rapidly.</p><p><b>Summary</b></p><p>This is for people who wish to build a simple online business. This is a proven business with an established codebase and website that can easily be taken over.</p></br>✅ $10,000 in ARR✅ 300 customers✅ Business model: SaaS+LTD✅ Built with Django, React Native, Next.js