<p><b>Startup description</b></p><p>My project is a niche home décor and homeware eCommerce store focused on visually engaging products such as sand art, ambient décor, and modern lifestyle pieces.</p><p>Launched in September 2023, the business quickly scaled to over 169,000 AUD in lifetime revenue, driven primarily through paid acquisition via Meta Ads and Google Ads.</p><p>The store has not been actively managed in recent months, as focus shifted to other ventures. As a result, performance has declined; however, the core foundations remain intact, including validated products, proven ad creatives, and historical data.</p><p>This presents a strong opportunity for a buyer to relaunch and scale an already proven store rather than starting from scratch.</p><p><b>Key highlights</b></p><ul> <li>Lifetime revenue: 169,000 AUD</li> </ul> <ul> <li>Last 12 months revenue: 4,137 AUD</li> </ul> <ul> <li>Last 3 months revenue: 326 AUD</li> </ul> <ul> <li>Average order value (AOV): 80–100 AUD</li> </ul> <ul> <li>Conversion rate: 2.58%</li> </ul> <ul> <li>Traffic: ~2,000 monthly visitors</li> </ul> <ul> <li>Customer acquisition cost (CAC): 20–35 AUD</li> </ul> <ul> <li>Profit margins: 30–40%</li> </ul> <ul> <li>Email list: 1,800 subscribers</li> </ul> <ul> <li>Returning customer rate: 4.78%</li> </ul> <p>When actively managed, the business generated $800–$1,200 USD in monthly profit.</p><p><b>Team</b></p><p>The business is currently operated by a single owner. No employees are required, and operations can be run solo or outsourced.</p><p><b>Tech stack</b></p><ul> <li>Shopify</li> </ul> <ul> <li>Meta Ads</li> </ul> <ul> <li>Google Ads</li> </ul> <ul> <li>Email marketing platform</li> </ul> <ul> <li>Standard Shopify apps for fulfilment and optimisation</li> </ul> <p><b>Marketing and growth</b></p><p>The business scaled primarily through Meta Ads, which proved to be the most effective acquisition channel. Google Ads also contributed to consistent traffic.</p><p><b>Key points:</b></p><ul> <li>Proven paid ad strategy with historical data</li> </ul> <ul> <li>Existing creatives that can be reused or iterated on</li> </ul> <ul> <li>Reliable CAC range of 20–35 AUD</li> </ul> <p><b>Limited effort has been put into:</b></p><ul> <li>TikTok (paid or organic)</li> </ul> <ul> <li>Organic social media</li> </ul> <ul> <li>Influencer marketing</li> </ul> <ul> <li>Brand development</li> </ul> <p>This creates clear upside for a buyer to unlock additional growth channels beyond paid ads.</p><p><b>Revenue and profit</b></p><p>The store has generated 169K AUD in total revenue with solid margins of 30–40%.</p><p><b>At its peak:</b></p><ul> <li>Monthly profit ranged between $800–$1,200 USD</li> </ul> <ul> <li>Paid acquisition was stable and scalable</li> </ul> <ul> <li>Conversion rate held at 2.58%</li> </ul> <p>The recent decline in revenue is due to reduced focus and ad spend, not a failure of the business model or products.</p><p><b>Return on investment</b></p><p>At the current valuation, a buyer can realistically achieve full payback within 3–6 months by:</p><ul> <li>Restarting Meta Ads using existing winning data</li> </ul> <ul> <li>Launching new creatives and testing angles</li> </ul> <ul> <li>Expanding into TikTok and organic channels</li> </ul> <ul> <li>Building basic brand positioning and retention flows</li> </ul> <p><b>Startup assets</b></p><ul> <li>- Fully built Shopify store (Shopify)</li> </ul> <ul> <li>- Domain and branded website</li> </ul> <ul> <li>Meta Ads account with historical data</li> </ul> <ul> <li>Google Ads account</li> </ul> <ul> <li>Proven ad creatives (images and videos)</li> </ul> <ul> <li>Supplier network and fulfilment setup</li> </ul> <ul> <li>Email list with 1,800 subscribers</li> </ul> <ul> <li>Product catalogue and validated winning products</li> </ul> <p><b>Risks</b></p><ul> <li>The store is currently not actively scaled</li> </ul> <ul> <li>Performance relies primarily on paid advertising</li> </ul> <ul> <li>No strong brand or organic presence has been developed</li> </ul> <p>These risks are also the opportunity:</p><ul> <li>Introducing TikTok and organic marketing can unlock new growth</li> </ul> <ul> <li>Building a brand can increase conversion and retention</li> </ul> <ul> <li>Scaling paid ads again is supported by existing data</li> </ul> <p><b>Summary</b></p><p>This is a validated eCommerce store with 169K AUD in sales, ready for a new owner to relaunch and grow.</p><p><b>Key advantages:</b></p><ul> <li>Proven products and ad creatives</li> </ul> <ul> <li>Established ad accounts with historical performance data</li> </ul> <ul> <li>Existing customer base and email list</li> </ul> <ul> <li>Clear, untapped growth channels</li> </ul> <p>The business has strong fundamentals but has been underutilised — making it ideal for a buyer looking to acquire and scale rather than build from scratch.</p><p>✅ $4,137 in Annual revenue</p><p>✅ 1,800 customers</p><p>✅ Business model: One-time sales</p><p>✅ Built with Shopify</p>