Home Services Lead Generation Platform

Micro-SaaS
Real-time lead generation platform for home service contractors
Published on
May 23, 2026
Main Metrics
$30,068
ARR
27
Customers
2025
Launched

$150,000

Asking Price
Already Sold
Main Metrics
$30,068
ARR
27
Customers
2025
Launched

Overview

<p><b>Startup description</b></p><p>My platform delivers real-time local leads to home service contractors. When someone nearby posts that they need a plumber, roofer, or handyman, the contractor gets an alert on their phone within minutes. Started building it in college after seeing contractors overpay for stale leads on Thumbtack and Angi while real-time local requests went unanswered. Built every layer solo while finishing my CS degree at Colorado State.</p><p><b>Key highlights:<b></b></b></p><ul> <li>Annual revenue: $30,068 (trailing 12 months, May 2025 - Apr 2026)Annual profit</li> <li>Churn rate: 7.7% monthly (about 2 cancellations/month on 28 subs) but some seasonal, and guys high-rate of re-joins</li> <li>CAC: hard to give exact, I ran the sales, now a rep does, estimation ~$200</li> <li>Business margin: 43% net margin (or 85% gross margin)</li> <li>Annual profit: $12,913</li> </ul> <p><b>Team</b></p><p>Solo founder handling all engineering, infrastructure, customer support, and product development. Two independent contractors on outbound sales doing cold outreach to home service contractors. No full-time employees. The entire operation is designed to run with one technical person.</p><p><b>Tech Stack</b></p><ul> <li>Backend: Python, FastAPI (API server and lead processing pipeline).&nbsp;</li> <li>Mobile app: React Native with Capacitor (iOS/Android).&nbsp;</li> <li>Dashboard: FastAPI with server-rendered templates, interactive coverage map, customer analytics.&nbsp;</li> <li>Browser automation: Playwright (lead detection and classification).&nbsp;</li> <li>Database: SQLite (customers, leads, notifications, conversation history).&nbsp;</li> <li>Auth: Firebase (mobile), Cloudflare Access (dashboard).&nbsp;</li> <li>Notifications: Telegram bot, Twilio SMS, push notifications.&nbsp;</li> <li>Payments: Stripe (subscriptions and billing).&nbsp;</li> <li>Infrastructure: Single Linux server, Cloudflare tunnel.&nbsp;</li> <li>Monitoring: Custom health checks with email alerts.</li> </ul> <p><b>Marketing and growth</b></p><p>100% outbound sales. Two contractors cold-call and text home service contractors (plumbers, roofers, handymen, electricians) offering a free trial. Trial system is fully automated: contractor gets real leads delivered to their phone for 7 days, then converts to paid. No paid ads, no SEO, no content marketing. This channel alone grew MRR from $1,774 in Dec 2025 to $6,128 in May 2026. Conversion from trial to paid is the primary growth lever, with significant room to scale by adding more sales reps or expanding to new markets.</p><p><b>Revenue and profit</b></p><ul> <li>MRR: $6,128.&nbsp;</li> <li>ARR (run-rate): $73,532.&nbsp;</li> <li>Trailing 12-month revenue: $30,068.&nbsp;</li> <li>Net income: $12,913 (43% net margin).&nbsp;</li> <li>Gross margin: 85%.&nbsp;</li> <li>ARPU: $219/month.&nbsp;</li> <li>Monthly churn: 7.7%.&nbsp;</li> <li>LTV: $2,845.&nbsp;</li> <li>CAC: ~$214. LTV/CAC: 13x.&nbsp;</li> <li>28 active subscribers. 100% recurring subscription revenue. No one-time payments. Compound monthly growth rate Dec-Apr: 30.7%.&nbsp;</li> <li>Operating costs excluding sales: ~$1,400/month.</li> </ul> <p><b>Return on investment</b></p><p>At the current net margin of ~43%, the business generates roughly $2,600/month in profit at current MRR. A buyer paying $150K would hit payback in approximately 58 months at current levels, but MRR has been growing 30%+ monthly. Maintaining even half that growth rate significantly compresses the payback period. The real ROI accelerator is expanding to new states: infrastructure cost is near zero per new market, so each new territory is almost pure margin. Adding one more sales rep could realistically double the customer base within 6 months.</p><p><b>Startup assets<b></b></b></p><ul> <li>Codebase: full Python backend, React Native mobile app, FastAPI analytics dashboard.&nbsp;</li> <li>Mobile application: published app with push notifications and real-time lead delivery.&nbsp;</li> <li>Website: .com (domain included).&nbsp;</li> <li>Dashboard: analytics platform with live coverage map across active US markets.&nbsp;</li> <li>Customer base: 28 paying subscribers averaging $219/month.&nbsp;</li> <li>Automated trial system: 7-day onboarding pipeline with SMS sequences.&nbsp;</li> <li>Operational accounts: established platform accounts across multiple US states.&nbsp;</li> <li>Database: full customer history, lead history, conversation logs.&nbsp;</li> <li>Browser session storage: authenticated sessions ready to operate.&nbsp;</li> <li>Infrastructure: single-server setup with all deployment scripts included.</li> </ul> <p><b>Risks</b></p><ul> <li>Churn: monthly churn is 7.7%, typical for SMB SaaS. Mitigation: longer contracts, better onboarding, and expanding trade coverage per customer increase stickiness.&nbsp;</li> <li>Customer concentration: the top customer is $500/month (8% of MRR). Mitigation: continued growth dilutes concentration. Solo operator: all knowledge is with the founder. Mitigation: full training and transition support included in the sale.</li> </ul> <p><b>Summary</b></p><p>A profitable, growing, solo-operated SaaS generating $6,100+ MRR with 85% gross margins and 43% net margins. Built and scaled from zero with no outside funding and no paid advertising. Every component is automated: lead detection, classification, delivery, trial onboarding, and billing. The infrastructure runs on a single server for under $1,400/month. LTV/CAC of 13x proves the unit economics work. The opportunity is straightforward: add sales reps, expand to new US markets at near-zero marginal cost, and grow the existing customer base with better retention. This is a turnkey lead generation business ready for a buyer who wants a real, revenue-generating product on day one.</p><p>✅&nbsp;$30,068 TTM revenue</p><p>✅ 27 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with Stripe, Node.js, JavaScript</p>

$30,068

Annual Revenue

27

Number of Customers

Expenses

$1,400/mo infrastructure (proxies, server, SMS, software), $100/mo Stripe fees, $625/mo sales contractors.

Business Model

Subscription monthly.

Target Audience

Home service contractors (eg. plumbers, electricians, HVAC).

Asking Price Reasoning

85% gross margins, 43% net income, 13x LTV/CAC ratio. $6,100+ MRR growing 30%+ monthly with no paid ads. Fully automated infrastructure runs for under $1,400/month. The asking price reflects current profitability with significant upside from expanding to new markets.

Reason for Selling

Built this as my first company while in college. Ready to move on to my next venture. The business is stable and growing but needs a dedicated operator to take it to the next level.

Growth Opportunity

Currently in 4 dense population metro areas. Any dense metro area is a viable expansion.

30 days free support from seller

Competitors

Angi, Thumbtack.

Tech Stack

Stripe, Node.js, JavaScript, React Native, Firebase, SQLite.

Traffic Metrics

Revenue Metrics

How it works

Main Metrics
$30,068
ARR
27
Customers
2025
Launched

$150,000

Asking Price
Already Sold
Founder Details
Read the story
Main Metrics
$30,068
ARR
27
Customers
2025
Launched

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