<p><b>Startup description</b></p><p>A nine-year-old HTML template library. 848 production-ready templates across 48 categories, all free to download with no paywall and no signup required to browse. Every template can be opened in a built-in AI website editor: a live in-browser editor with image upload and a brand kit that applies colours and fonts across the whole template in one pass. Users save projects and export a clean ZIP. A separate AI redesign feature regenerates sections with matched stock imagery.</p><p>The domain was registered in June 2017 and the catalogue has been built up since. It has never run paid acquisition of any kind.</p><p><b>Key highlights</b></p><ul> <li>Annual revenue (TTM): $7,965&nbsp;</li> <li>Annual profit (TTM): $7,545&nbsp;</li> <li>Business margin: ~95%&nbsp;</li> <li>Monthly revenue: $450-$800, averaging $621&nbsp;</li> <li>Monthly running cost: ~$35 (hosting)&nbsp;</li> <li>Traffic: 3,000-5,000 organic page views per day, effectively 100% organic search&nbsp;</li> <li>Lifetime template downloads: 4,749,713&nbsp;</li> <li>Lifetime template views: 5,885,561&nbsp;</li> <li>Registered accounts: 1,975&nbsp;</li> <li>Published templates: 848 across 48 categories&nbsp;</li> <li>SEO blog posts: 75&nbsp;</li> <li>Churn / LTV / CAC: not applicable - there is no subscription product and no paid acquisition.&nbsp;</li> <li>Revenue is monthly advertising and sponsorship plus one-time licence sales.</li> </ul> <p><b>About the numbers</b></p><p>Revenue is lower than it was two years ago. The figures above are the current, accurate ones. I would rather state that plainly than have a buyer find it during due diligence.</p><p>The offsetting point: the monetisation layer is brand new. A $5 one-time Pro licence that permanently removes the attribution credit, a $9 premium template range, and the free AI editor all went live within the last few weeks and contribute nothing effectively to the figures above. The traffic has existed for years; what was missing was a way to convert it beyond ad impressions. That layer now exists, is live in production through Dodo Payments, and is barely switched on.</p><p><b>Revenue and profit</b></p><p>Display advertising (AdSense plus direct ad placements), sponsored posts and paid footer-link licensing across the template catalogue and blog, and occasional custom design and lead-generation work from clients who arrive through the templates.</p><p><b>Team</b></p><p>One person. I built and run everything single-handedly: the template catalogue, the Laravel codebase, the AI editor and the SEO. The workload is low because the catalogue is already built and the traffic is organic, so the recurring work is sponsorship enquiries and the occasional new template. No staff or contractors are included in the sale.</p><p><b>Tech stack</b></p><p>A fully custom Laravel 10 application on PHP 8.3, with MySQL, Bootstrap 5 and Blade templates. </p><p>This is not WordPress and not a bought theme - the catalogue, search and filtering, download pipeline, accounts system, AI website editor and payment integration were all written from scratch. </p><p>Hosted on Cloudways (DigitalOcean) behind Cloudflare. Payments through Dodo Payments.</p><p><b>Marketing</b></p><p>Entirely organic SEO. 848 template pages plus 75 blog posts rank for high-intent queries around free HTML and website templates, supported by a nine-year-old exact-match domain and an established backlink profile. No ad spend has ever been made.</p><p><b>Startup assets</b></p><ul> <li>The domain</li> <li>The full Laravel codebase</li> <li>MySQL database</li> <li>848 published templates</li> <li>The premium templates section</li> <li>The 75 blog posts</li> <li>1,975 registered accounts</li> <li>The AI editor</li> <li>Brand kit and AI redesign features</li> <li>The Pro licence and payment integration</li> <li>Existing ad and sponsorship relationships</li> <li>The backlink profile and organic rankings.</li> </ul> <p>✅ $7,965 TTM revenue</p><p>✅ 1,980 customers</p><p>✅ Business model: Ads</p><p>✅ Built with PHP, Laravel, Cloudflare</p>