<p><b>Startup description</b></p><p>My product is a survey platform for doing customer research and validating product feature ideas. I built it back in 2020 because running Kano model surveys requires a specific survey format and custom analysis, and nothing on the web could manage it natively.</p><p>Today it is the most comprehensive Kano survey platform on the web. It is a freemium SaaS, and has many advanced features that are familiar in enterprise survey tools such as custom branding, redirects, segmentation and bias reduction tools.</p><p>Users create their survey on the platform, share the link, and get real-time analysis as soon as responses come in.</p><p><b>Key highlights:<b></b></b></p><ul> <li>Revenue is minimal ($15 USD MRR), I've not given the site any attention and so customers have churned.</li> <li>Lifetime revenue is $13,000+ USD. Previously offered $600 annual subscriptions and sold several.</li> <li>5,300+ organic customers in the database: mix of tech professionals (product managers, designers, researchers etc), business leaders and students.</li> <li>230 historical customers (2 active as of today)</li> <li>Margins are very high. Domain and hosting costs are the only expenses, app is simple PHP + Postgres</li> </ul> <p><b>Team</b></p><p>I am a solo founder, doing everything.</p><p><b>Tech Stack</b></p><p>PHP, Lumen / Laravel, Postgres, SendGrid (for email), Heroku (for hosting).</p><p><b>Marketing and growth</b></p><p>SEO drove most of the traffic. The site has many articles and a help centre. Recently, I've added other SEO targets like a glossary and cheat sheet images.</p><p><b>Revenue and profit</b></p><p>Active revenue is currently minimal, but lifetime revenue is $13,000, so with the right traffic, there's potential to get it up again. Profit margins are very high - costs are only domain &amp; hosting.</p><p><b>Return on investment</b></p><p>Drive more traffic and sales will come. The product is validated and has historic customers. It definitely sells, but the traffic has fallen off. The more traffic you can drive, the faster the ROI.</p><p>There's an opportunity for email marketing to the user base too. 4900+ are opted-in and can receive email. I've never done any marketing to them.</p><p><b>Startup assets<b></b></b></p><ul> <li>User base of 5,300+ people, 4,900+ opted-in to marketing</li> <li>Software</li> <li>Domain</li> <li>Database</li> <li>Logo</li> <li>Everything, basically.</li> </ul> <p><b>Risks</b></p><p>The product itself is very safe. Not complex, low risk of data leaks. Very mature, low risk of crashing or bugs. Hosted on the cloud means low risk of data loss; backups would mitigate that.</p><p><b>Summary</b></p><p>Validated, mature, best-in-class product. Recurring revenue. Large user base. A fantastic opportunity for someone who can drive traffic and revive a project that's gone a bit cold.</p><p>✅ $1,100 TTM revenue</p><p>✅ 2 customers</p><p>✅ Business model: SaaS</p><p>✅Built with PHP, Laravel, PostgreSQL</p>