<p><b>Startup description</b></p><p>My platform started from a simple problem we ran into ourselves. While working on a project, my co-founder and I needed a Lottie file quickly, but we could not find a simple tool that could convert an existing GIF or MP4 animation into a usable Lottie-ready format. The available options were either too manual, too limited, or built for complex animation workflows instead of quick conversion.</p><p>So we decided to build the tool we wished existed: a fast web-based converter that helps creators, developers, and product teams turn existing animations into files they can use in websites, apps, and digital products.</p><p>After launching the core GIF/MP4 conversion workflow, we expanded the product to also support SVG animation, allowing users to upload a static SVG and turn it into a simple animated Lottie-style file.</p><p><b>Key highlights:</b></p><p>• Monetization started in February 2026, so revenue data is still early.</p><p>• Revenue to date: approximately $240 from 19 successful payments since monetization began.</p><p>• Revenue model: users purchase conversion credits, which they can use over longer periods of time.</p><p>• Estimated monthly revenue: approximately $60–$80/month based on the first monetized months.</p><p>• Annualized revenue run rate: approximately $720–$960/year, based only on early monetized data.</p><p>• Profit: very high-margin software product. The main operating cost is hosting and processing usage on Railway, currently around $5–$6/month.</p><p>• Annual profit estimate: approximately $650–$890/year based on the current early run rate and current infrastructure costs.</p><p>• Churn rate: not directly applicable in the same way as a subscription SaaS, because users buy credits rather than paying monthly subscriptions.</p><p>• CAC: effectively near zero so far. Growth has mainly come from organic SEO, direct discovery, and product-led traffic rather than paid advertising.</p><p>• Business margin: very high. Current infrastructure costs are around $5–$6/month, while conversions are handled programmatically without expensive third-party APIs.</p><p><b>Other important metrics:</b></p><ul> <li>Google Analytics: 1.2K active users in the last 28 days</li> <li>Organic search traction: 1.86K Google Search clicks and 30.2K impressions since launch / available GSC history</li> <li>Recent SEO momentum: 700 clicks and 19K impressions in the last 28 days</li> <li>Clicks up 18% and impressions up 65% compared with the previous 28-day period</li> <li>Average Google Search position of 5.1 overall, improving to 4.4 in the last 28 days</li> <li>19 successful payments since monetization began.</li> </ul> <p><b>Team</b></p><p>The platform is run by a two-person founder team.</p><p>Both founders are involved across the full product lifecycle, including product strategy, development, infrastructure, SEO, monetization, customer support, and operations. Because the platform is lightweight and mostly automated, it does not require a large team to maintain.</p><p><b>Tech Stack</b></p><ul> <li>Framework: Next.js with App Router</li> <li>Frontend: React, TypeScript</li> <li>Styling: Tailwind CSS with a custom design system</li> <li>Backend: Next.js API routes running on Node.js</li> <li>Authentication: Firebase Authentication</li> <li>Database: Firestore via Firebase Admin</li> <li>Payments: Stripe</li> <li>Analytics: Google Analytics</li> </ul> <p><b>Marketing and growth</b></p><p>The platform has grown mainly through organic channels, with no paid advertising so far.</p><p>The main growth activities have been SEO, product-led discovery, social media promotion, and listings on builder/startup directories and relevant websites.</p><p>Several additional website/directory listings are already scheduled for the coming months, which should continue supporting organic visibility and backlink growth.</p><p><b>Revenue and profit</b></p><p>The platform was monetized in February 2026.</p><p>Based on the first monetized months, estimated monthly revenue is around $60–$80/month, with an early annualized revenue run rate of approximately $720–$960/year.</p><p>Operating costs are very low. The main cost is Railway hosting and processing usage, currently around $5–$6/month. Conversions are handled programmatically, without expensive third-party API costs.</p><p>Based on the current early run rate and infrastructure cost, the estimated annual operating profit is approximately $650–$890/year before taxes.</p><p>CAC is effectively near zero so far, since growth has come mainly from organic SEO, social media, product-led discovery, and organic website/directory listings, with no paid advertising.</p><p>Churn is not directly applicable in the same way as a subscription SaaS, because users purchase credits instead of paying monthly.</p><p>Existing 400+ registered users and 19 paying customers create a clear base for future monetization through better pricing, larger credit bundles, subscriptions, LTD offers, or team/business plans.</p><p><b>Return on investment</b></p><p>Taking into account the current revenue, very low operating costs, existing returning users, and ongoing SEO growth, the platform has a realistic passive ROI path even without major changes from the buyer.</p><p>Current estimated profit is around $55–$75/month before taxes. If the buyer makes no major product, pricing, or marketing changes and the business is carried mainly by returning users and existing organic SEO momentum, we can estimate the following payback scenarios at a $9,500 purchase price:</p><p>• With 3% monthly profit growth: approximately 57 months / 4.7 years</p><p>• With 5% monthly profit growth: approximately 43 months / 3.6 years</p><p>These estimates are based on the idea that the existing SEO footprint, backlinks, indexed rankings, and registered user base continue producing gradual organic growth. With more active work around pricing, conversion, email reactivation, and additional SEO pages, the payback period could be reduced further.</p><p><b>Startup assets<b></b></b></p><p>The sale includes the complete project:</p><p>• Full live web application and complete codebase with documentation</p><p>• .com domain, third-party appraisal estimates in the $600–$900 range</p><p>• Indexed website with existing keyword rankings</p><p>• Organic backlink profile with 156 external links</p><p>• 400+ registered users database of which 19 paying customers since monetization began</p><p>• Current Railway deployment setup.</p><p><b>Risks</b></p><p>The platform is still an early-stage product, so the main risk is that revenue is not yet mature or predictable. SEO growth may also fluctuate over time, and the buyer will need basic technical ability to maintain the platform and conversion workflow.</p><p>These risks can be minimized by keeping operating costs low, monitoring SEO rankings, improving pricing and conversion, reactivating existing users, and continuing to build on the current organic presence and backlink profile.</p><p><b>Summary</b></p><p>The platform is a live micro-SaaS with a strong niche .com domain, established organic search presence, 156 external backlinks, 400+ registered users, and 19 paying customers since monetization began.</p><p>The product is already built, indexed, attracting organic users, and generating early revenue with very low operating costs of around $5–$6/month. A buyer is acquiring a working platform with SEO momentum, existing users, paid validation, and clear upside through better monetization, SEO expansion, and user reactivation.</p><p>✅ $240 TTM revenue</p><p>✅ 19 customers</p><p>✅ Business model: Credits</p><p>✅ Built with Stripe, Node.js, TailwindCSS</p>