<p><b>Startup description</b></p><p>My app is an AI-powered lifestyle and habit tracker for iOS and Android, designed to help men optimize their health and testosterone levels naturally. The app allows users to track their daily food, workouts, and sleep to generate a personalized "T Score." I started this project to address the growing issue of declining testosterone due to poor modern habits, building a tool that uses AI barcode scanning and meal analysis to detect hormone disruptors and provide actionable health insights.</p><p><b>Key highlights:</b></p><ul> <li><b>Annual revenue (Run Rate):</b> ~$1,824 (Based on current $152 MRR)</li> <li><b>Annual profit:</b> Highly profitable software margins (Gross revenue minus AWS and AI API costs)</li> <li><b>Churn rate:</b> Trending slightly higher recently due to zero marketing and halted updates.</li> <li><b>LTV:</b> ~$15 to $30 (Mix of $7.99/mo and $29.99/yr plans)</li> <li><b>CAC:</b> $0 (Built entirely through organic social media growth)</li> <li><b>Business margin:</b> 90%+ (Standard app margin minus app store fees and server overhead)</li> <li><b>Other important metrics:</b> 4.8-star App Store rating, 63 active paying subscribers, peaked at 500 new users per 28 days.</li> </ul> <p><b>Team</b></p><p>The founding team consists of software engineers who built the entire frontend, backend, and AI infrastructure from scratch. We are now stepping away to begin demanding full-time engineering roles and no longer have the time or momentum to market, maintain, or update the application.</p><p><b>Tech Stack</b></p><ul> <li><b>Frontend:</b> React Native (powers both iOS and Android apps)</li> <li><b>Backend:</b> NestJS and Prisma</li> <li><b>Hosting:</b> AWS</li> <li><b>Billing/Subscriptions:</b> RevenueCat</li> </ul> <p><b>Marketing and growth</b></p><p>Our primary growth engine was 100% faceless marketing on TikTok. By posting engaging content related to men's health and biohacking, we drove highly targeted traffic directly to the App Store. At our peak, this strategy yielded roughly 400 new app downloads per 28-day cycle with zero paid ad spend.</p><p>We then also started doing deals with influencers on TikTok and Instagram. That helped bring more eyes to the app, since we targeted influencers that were directly related with our niche.</p><p><b>Revenue and profit</b></p><ul> <li><b>Current MRR:</b> $152</li> <li><b>Peak MRR:</b> ~$200</li> <li><b>Active Subscriptions:</b> 63 active paying users</li> <li><b>Monetization Model:</b> Freemium with an unlimited premium tier ($7.99/mo or $29.99/yr) to unlock AI barcode scanning and photo meal analysis.</li> </ul> <p><b>Return on investment</b></p><p>The payback period can be achieved in 12 to 18 months. A buyer can reach this rapidly by acquiring the app at a discounted "fire sale" multiple, turning the existing organic TikTok funnels back on, and converting the current free user base via push notifications or seasonal promotions.</p><p><b>Startup assets</b></p><ul> <li><b>Source Code:</b> Complete React Native frontend and NestJS backend codebase.</li> <li><b>Domain &amp; Web:</b> Ownership of taitracker.app and its landing page.</li> <li><b>Social Media:</b> 4 dedicated TikTok accounts, including one with 2,672 followers and another with 350 followers.</li> <li><b>User Base:</b> 63 active paying subscribers.</li> </ul> <p><b>Risks</b></p><p>The primary risk is the current downward trend in active subscriptions and MRR due to our complete halt in marketing and development. Buyers can easily minimize this risk by immediately reactivating the included TikTok accounts, resuming a consistent content schedule, and engaging the existing user base to reduce churn.</p><p><b>Summary</b></p><p>My product is a fully functional, highly rated product sitting in the rapidly expanding biohacking and men's health niche. The engineering is completely done, featuring premium AI integrations that are ready to scale. This is a turnkey acquisition for a buyer with a strong marketing engine or existing audience in the fitness space who wants to skip the development phase and instantly plug an established, monetized app into their portfolio.</p><p>✅ $2,384 TTM revenue</p><p>✅ 63 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with AWS, React Native, Next.js</p>