<p><b>Startup description</b></p><p>A science-based adult content recovery and habit tracking app that helps users quit compulsive adult content use and rebuild focus. Built on neuroscience and behavioral psychology rather than willpower or shame, it combines adult content-free streak tracking, real-time urge management tools, daily dopamine-detox routines, and an AI-generated recovery plan into a structured system designed for long-term behavior change.</p><p>I built it after struggling with the problem myself for years and finding that existing tools treated it as a moral failing rather than a behavioral and neurological one. I launched in 2025, validated the first paying users through a relevant subreddit, then scaled through Instagram UGC creator marketing. Solo founder, bootstrapped, no outside funding.</p><p><b>Key highlights:<b></b></b></p><ul> <li>Annual revenue - $24k TTM</li> <li>Annual profit - $10k TTM</li> <li>Business Margin - ~70% (post Apple/Google store fees; on Apple Small Business Program at 15%, not 30%)</li> <li>Churn rate - 4.1</li> <li>Active Subscribers: 735</li> <li>Total users: 30k+1</li> <li>Founder time: 30-60 min/dat</li> <li>Install-to-paid conversion: 15% US iOS / 11% iOS blended / 6% global blended</li> </ul> <p><b>Team</b></p><p>Solo founder. I handle everything: product, development, the AI recovery-plan logic, UGC creator sourcing and management, content strategy, customer support, and finances. No employees or contractors on payroll. UGC creators are paid per video on a rolling basis, not retained. This is a genuine one-person operation, which is part of why the margin is high and overhead is near zero.</p><p><b>Tech Stack</b></p><ul> <li>React Native (Expo) — cross-platform iOS + Android app</li> <li>Firebase — backend, auth, database</li> <li>JavaScript — core app logic</li> <li>RevenueCat/Superwall — subscription management and revenue tracking with RevenueCat, Superwall for paywall UI and a/b testing</li> <li>Cloudinary — media/CDN</li> <li>AI APIs (Anthropic / Groq) — power the AI recovery-plan and related features</li> </ul> <p><b>Marketing and growth</b></p><p>The core growth engine is UGC creator outreach on Instagram. I DM small-to-mid creators (5k–250k followers consistently outperform 500k+), pay per video, kill underperformers fast, and double down on winning formats (reaction-style and a few other formats). This took the app from hobby-level revenue to consistent monthly revenue and produced a documented library of 25+ profitably converting videos.</p><p>Reddit was the initial validation and first-customer channel an honest, story-led post in a relevant subreddit, not paid ads.</p><p>Paid ads have not been run yet. This is the single largest untapped lever: 25+ proven UGC creatives are ready to deploy as whitelisted/spark ads on Meta, with creative risk already removed and conversion economics known from organic.</p><p><b>Revenue and profit</b></p><ul> <li>TTM revenue: ~$24k</li> <li>TTM net profit: ~$11k</li> <li>MRR: ~$2,200 (varies month to month)</li> <li>Margin: ~70% post-store-fees</li> <li>Best month: April 2026, ~$3,156 gross (all-time high)</li> <li>Conversion: 15% US iOS install-to-paid</li> <li>Pricing: weekly / monthly / yearly / lifetime IAPs, $8.99–$89.99; yearly converts best</li> </ul> <p><b>Return on investment</b></p><p>At the $95k asking price against ~$11k TTM profit, the trailing payback is ~8.6 years on current profit alone, but that figure understates the opportunity, because the business is in a growth phase and the primary scaling lever (paid ads) is untested. At the recent run-rate (~$2k/mo net), forward payback is closer to 4 years. A buyer who successfully deploys the existing proven creatives as paid ads could compress payback significantly.</p><p><b>Startup assets<b></b></b></p><ul> <li>Full iOS app (live on App Store)</li> <li>Full Android app (live on Google Play)</li> <li>Complete source code (React Native / Expo)</li> <li>Brand and app name&nbsp;</li> <li>Domain</li> <li>Social media accounts</li> <li>RevenueCat account + analytics</li> <li>User base: 50k+ total users, 735 active subscribers</li> <li>The complete UGC creator playbook: creator contact list, per-video pay rates, outreach message templates, and the 25+ winning videos with performance data this is the documented, transferable growth system, and arguably the most valuable asset</li> <li>One month of founder support post-sale for handover.</li> </ul> <p><b>Risks</b></p><ul> <li>Revenue volatility under $5k MRR, monthly revenue swings with App Store ranking, creator-video performance, and seasonality. Mitigation: diversify channels (paid ads, ASO, TikTok creators) to reduce dependence on any single source</li> <li>Single-channel dependence — growth currently relies heavily on Instagram UGC. Mitigation: the documented playbook transfers directly to TikTok; paid ads open a second channel.</li> <li>Founder-knowledge transfer — solo-built means key knowledge sits with one person. Mitigation: one month of included founder support, plus the documented playbook.</li> <li>First-time-app-buyer learning curve — App Store mechanics, subscription churn, ASO are app-specific. Mitigation: covered in handover.</li> </ul> <p><b>Summary</b></p><p>This is a profitable, RevenueCat-verified B2C subscription app in an evergreen, high-demand niche, built and run solo with near-zero overhead and ~70% margins. The real asset isn't just the current revenue — it's the 9–10 months of funnel iteration that produced a 15% US iOS install-to-paid conversion and a documented, transferable UGC growth playbook with 25+ proven creatives. The single biggest opportunity — paid ads using those existing winning creatives — is completely untapped, making this well-suited to a buyer with acquisition capital and paid-acquisition experience. You're buying a validated funnel and a working growth system, not a science experiment.</p><p>✅ $24,000 TTM revenue</p><p>✅ 735 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with Node.js, Expo, Cloudinary</p>