Mood Tracker & Guide iOS App

Mobile app
iOS AI companion app for mood tracking, venting and guided mindfulness
Published on
November 2, 2026
Main Metrics
$762
ARR
7
Customers
2025
Launched

$4,500

Asking Price
Already Sold
Main Metrics
$762
ARR
7
Customers
2025
Launched

Overview

<p>My product is a live iOS app that pairs an AI chat companion with daily mood tracking and guided mindfulness. Users pick one of three AI companions: Earth (structured, grounding guidance), Air (everyday company) and Water (a private venting space whose messages stay on the device and are never stored on the server). Around the chat sit a 1-10 mood tracker with morning and evening check-ins, factor tags, notes and a Year-in-Pixels calendar, plus an exercise library (breathing, mindfulness, movement, journaling, relaxation, habits) with audio. Voice mode lets users talk to their companion instead of typing.</p><p>The app launched on the App Store on December 23, 2025 and is on version 1.1.1. It is localized into 7 languages (English, Arabic with full RTL, French, German, Spanish, Portuguese, Japanese) and is rated 5.0 from 2 ratings.</p><p><b>Key highlights:</b></p><ul> <li>Revenue (RevenueCat, gross): $761.86 in the last 12 months (Nov 2025 to Oct 2026), which is also all-time revenue. First revenue came in January 2026.</li> <li>Proceeds after Apple commission and taxes: $467.74 in the same period.</li> <li>MRR: about $82 (October 2026), with 7 active paid subscriptions.</li> <li>51 purchase transactions to date.</li> <li>App Store traffic since launch (Dec 23, 2025 to Oct 31, 2026): 50,325 impressions, peaking in April 2026.</li> <li>Last 28 days: 15 new customers and 33 active users.</li> <li>Pricing: Weekly $6.99, Monthly $14.99, Yearly with a 1-week free trial.</li> <li>Operating costs: $30/month ($360/year): Convex backend budgeted at the $25/month Professional plan (currently on the free tier) and OpenAI API about $5/month.</li> </ul> <p><b>Team</b></p><p>Built and run by a solo founder, covering product, engineering, design and marketing.</p><p><b>Tech Stack</b></p><ul> <li>App: React Native 0.81 + Expo SDK 54 (New Architecture), TypeScript, Expo Router, NativeWind (Tailwind), Reanimated, Skia.</li> <li>Backend: Convex (real-time database and serverless functions with row-level security), plus offline-first local SQLite storage that syncs to Convex.</li> <li>Auth: Clerk with Apple and Google sign-in.</li> <li>AI: OpenAI for text chat (prompts stored as data, so they can be tuned without an app release) and the OpenAI Realtime API over WebRTC for voice, with monthly voice budgets and rate limiting.</li> <li>Payments: RevenueCat subscriptions, paywall and a trial chat quota for free users.</li> <li>Storage: Cloudflare R2 for exercise audio.</li> <li>Analytics and monitoring: PostHog, AppsFlyer, Sentry. Jest tests and EAS builds.</li> </ul> <p><b>Marketing and growth</b></p><p>Organic App Store traffic, with AppsFlyer attribution in place. A questionnaire-style onboarding funnel with a paywall was added in 2026, and monthly revenue peaked in June 2026 at $245.71. Paid acquisition and content history:</p><p><b>Revenue and profit</b></p><p>Monthly gross revenue in 2026: Jan $39.68, Feb $33.33, Mar $32.91, Apr $16.71, May $72.05, Jun $245.71, Jul $118.25, Aug $81.24, Sep $73.55, Oct $48.43.</p><p>Revenue has declined since the June peak, and MRR has eased from $98.64 (August) to about $82.</p><p>Monthly operating costs are $30: Convex at the $25 Professional plan (the app currently runs on Convex's free tier) and about $5 of OpenAI API usage.</p><p>The App Store developer account is not part of the sale; the app will be transferred to the buyer's own account.</p><p><b>Return on investment</b></p><p>The asking price is $4,500. At today's run rate (about $82 MRR and $30/month in costs) the price mainly pays for the finished product and codebase, not current cash flow. A buyer who grows MRR to around $400 through paid acquisition, price tests or an Android launch would earn back the price in roughly 15 to 18 months after Apple's commission and running costs.</p><p><b>Startup assets</b></p><ul> <li>Full codebase: Expo/React Native iOS app and Convex backend</li> <li>Logos: app icon, logo and brand illustrations</li> <li>App Store screenshots and marketing images</li> <li>Design and UI: app design, UI components, illustrations and color system</li> <li>Transfer of the live App Store app (bundle com.nafsy.app) to the buyer's own Apple developer account</li> </ul> <p><b>Risks</b></p><ul> <li>Revenue is small and has declined since June 2026, so growth depends on the buyer's marketing.</li> <li>AI costs (OpenAI text and Realtime voice) scale with usage and need monitoring.</li> <li>Mental-health apps get extra App Store review scrutiny; the app presents itself as a self-care tool, not therapy.</li> <li>Depends on third-party services (OpenAI, Convex, Clerk, RevenueCat).</li> </ul> <p><b>Summary</b></p><p>My product is a polished, production-grade iOS app with a modern, documented stack, paying subscribers, 7 languages and a clear brand. A buyer gets a working subscription product in the AI wellness category that can grow through paid acquisition, an Android release (the codebase is cross-platform) and price testing.</p><p>✅ $762 TTM revenue</p><p>✅ 7 customers</p><p>✅ Business model: Freemium</p><p>✅ Built with React Native, TailwindCSS, TypeScript</p>

$762

TTM Revenue

7

Number of Customers

Business Model

Freemium iOS subscription via RevenueCat: free trial chat quota, then Weekly $6.99, Monthly $14.99 or Yearly (1-week free trial).

Target Audience

Adults dealing with stress, anxiety or burnout who want a private AI companion, mood journaling and mindfulness on iPhone.

Asking Price Reasoning

The price reflects a finished, production-grade product rather than current cash flow alone. The app has been live on the App Store since December 2025 (v1.1.1) with three AI companions, voice chat, mood tracking with a Year-in-Pixels calendar.

Reason for Selling

We are a small team focusing on our other apps and no longer have time the app deserves. The product is finished and has a real growth opportunity, and we want to hand it to an owner who can put time into marketing and growing it.

Growth Opportunity

Paid acquisition (Meta/TikTok/Apple Ads) with AppsFlyer already wired, short-form content, paywall and price tests, Android launch from the same codebase, ASO in 7 languages.

30 days free support from seller

Competitors

Wysa, Woebot, Daylio, How We Feel, Finch, Calm, Headspace.

Tech Stack

React Native, TailwindCSS, TypeScript, OpenAI, Cloudflare, SQLite, RevenueCat, Clerk, Posthog, Expo.

Traffic Metrics

Revenue Metrics

How it works

Main Metrics
$762
TTM Revenue
7
Customers
2025
Launched

$4,500

Asking Price
Already Sold
Founder Details
Read the story
Main Metrics
$762
ARR
7
Customers
2025
Launched

Profitable startups straight to your inbox

Join 10,000+ entrepreneurs and investors looking for their next startup acquisition opportunity.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.