<p><b>Startup Description</b></p><p>This is a small, established iOS app that has been live on the App Store for almost a year.</p><p>Since launch, the app has generated approximately $2,040 in total revenue and currently produces around $151 MRR. Revenue over the last 28 days was approximately $205, with around 200 new customers/users acquired during the last month.</p><p>The app has grown primarily through App Store Optimization (ASO) rather than paid advertising. I experimented briefly with Meta Ads, which generated approximately $500 of the app's lifetime revenue. The remaining ~$1,540, or roughly 75% of lifetime revenue, came organically, primarily through App Store search/ASO.</p><p>The app is inexpensive to operate, with ongoing infrastructure costs of approximately $20/month.</p><p>I am selling because I am leaving the app business and no longer want to maintain an LLC and continue paying Delaware state fees and other associated operating expenses. The decision to sell is not because of declining performance or a technical issue with the app.</p><p><b>Key Highlights</b></p><ul> <li>Lifetime revenue: ~$2,040</li> <li>Current MRR: ~$151</li> <li>Current ARR based on MRR: ~$1,812</li> <li>Revenue in the last 28 days: ~$205</li> <li>Annualized revenue based on the last 28 days: ~$2,670</li> <li>Operating costs: ~$20/month / ~$240/year</li> <li>Approx. monthly operating profit at current MRR: ~$131/month</li> <li>Approx. annualized operating profit at current MRR: ~$1,572/year</li> <li>Approx. operating margin before App Store fees, taxes, and other owner-level expenses: ~87%</li> <li>Total users: ~1,600</li> <li>Email list: 1,215 users</li> <li>New customers/users last month: ~200</li> <li>App Store reviews: ~60</li> <li>US App Store reviews: ~20</li> <li>App Store rating: ~4.8 stars</li> <li>Organic share of lifetime revenue: ~75%</li> <li>Paid-marketing-attributed lifetime revenue: ~$500</li> <li>Asking price: $2,500</li> <li>Asking price / lifetime revenue: ~1.2x</li> <li>Asking price / current annualized MRR: ~1.38x</li> </ul> <p><b>Team</b></p><p>The project is currently operated by one owner/developer.</p><p><b>Responsibilities include:</b></p><ul> <li>Product development and maintenance</li> <li>App Store management</li> <li>Infrastructure and database management</li> <li>API management</li> <li>Customer support</li> <li>ASO and App Store listing optimization</li> <li>Basic marketing and growth experiments</li> </ul> <p>Because the project is small and largely self-contained, a buyer would not need to acquire or manage an existing team.</p><p><b>Tech Stack</b></p><p>The app has a relatively lightweight infrastructure, with approximately:</p><ul> <li>Frontend: React Native for the iOS application</li> <li>Backend: Fastify</li> <li>Hosting: Hetzner</li> <li>Database: PostgreSQL hosted on PlanetScale</li> <li>Analytics: PostHog</li> <li>Payments &amp; Subscriptions: Apple App Store subscriptions integrated with RevenueCat</li> <li>AI API: Replicate</li> </ul> <p>The infrastructure is simple to maintain and currently costs approximately $20/month, including server, database, and API usage.</p><p><b>Marketing and Growth</b></p><p>The primary growth channel has been organic App Store traffic through ASO.</p><p>Approximately $1,540 of the app's $2,040 lifetime revenue was generated without paid advertising.</p><p>I also experimented with Meta Ads, and approximately $500 in revenue was attributed to users acquired through those experiments.</p><p>Paid acquisition has barely been explored, leaving room for a buyer to test and scale additional acquisition channels. Most of the app's historical growth has happened organically.</p><p><b>Current traction includes approximately:</b></p><ul> <li>1,600 total users</li> <li>1,215 users on the email list</li> <li>200 new customers/users in the last month</li> <li>~60 App Store reviews</li> <li>~4.8-star rating</li> <li>~20 reviews from the US</li> </ul> <p>This provides a buyer with an existing base from which to test paid acquisition, improve conversion, expand ASO, introduce email marketing, or increase monetization.</p><p><b>Revenue and Profit</b></p><ul> <li>The app has generated approximately $2,040 in lifetime revenue during its first year on the App Store.</li> </ul> <ul> <li>Current recurring revenue is approximately: MRR: $151</li> </ul> <ul> <li>This represents approximately: ARR: $1,812</li> </ul> <ul> <li>Revenue over the most recent 28-day period was approximately $205</li> </ul> <ul> <li>If that revenue level were maintained, it would represent approximately $2,670/year in revenue.</li> </ul> <ul> <li>Operating infrastructure costs are very low at approximately $20/month, consisting mainly of server/database costs and API credits.</li> </ul> <p>At the current $151 MRR level:</p><ul> <li>Revenue: ~$151/month</li> <li>Infrastructure: ~$20/month</li> <li>Operating profit before platform fees/taxes: ~$131/month</li> <li>Annualized operating profit: ~$1,572</li> <li>Operating margin before App Store fees, taxes, and other expenses: ~87%</li> </ul> <p>At the most recent 28-day revenue level of $205:</p><ul> <li>Revenue: ~$205/month</li> <li>Infrastructure: ~$20/month</li> <li>Approx. operating profit: ~$185/month</li> <li>Approx. annualized operating profit: ~$2,220</li> </ul> <p>These calculations exclude App Store commissions, taxes, payment fees where applicable, LLC expenses, and any discretionary marketing spend.</p><p><b>Return on Investment</b></p><p>The asking price is $2,500.</p><p>The app generated approximately $200 in revenue last month, while operating costs are only around $20/month, leaving roughly $180/month before App Store fees and taxes.</p><p>At the current revenue level, the estimated payback period is approximately 14 months.</p><p>Since new subscriptions continue to be added each month, revenue is not limited to the current MRR. A buyer could potentially shorten the payback period further through improved ASO, pricing optimization, email marketing, and paid acquisition.</p><p><b>Startup Assets</b></p><p>The sale would include the assets required to continue operating and growing the app, subject to the final transfer agreement.</p><p><b>Current assets include:</b></p><ul> <li>iOS app and source code</li> <li>App Store listing/product</li> <li>Approximately 1,600 existing users</li> <li>Email database/list of 1,215 users</li> <li>Approximately 60 App Store reviews</li> <li>Approximately 20 US App Store reviews</li> <li>4.8-star App Store rating</li> <li>Existing ASO positioning and keyword history</li> <li>Backend/server setup</li> <li>Database</li> <li>API integrations</li> <li>Existing app branding and design assets</li> <li>Existing analytics/data, where transferable</li> <li>Documentation and operational knowledge required to run the product</li> <li>Relevant domains/social accounts, if applicable and transferable</li> </ul> <p><b>Risks</b></p><p>Organic acquisition dependency: A significant portion of users currently comes through ASO. Rankings and search volumes can fluctuate.</p><p>A buyer can reduce this risk by diversifying acquisition through email, paid advertising, content, social media, and additional organic channels.</p><p>Owner transition: The app has been operated by one person. A buyer will need to understand the codebase, APIs, infrastructure, and App Store setup.</p><p>I can provide the necessary project assets and operational information as part of the handover.</p><p>Third-party APIs: The app uses third-party API credits, which currently cost approximately $10–$20/month. Changes in API pricing or availability could increase operating expenses.</p><p><b>Summary</b></p><p>This is an opportunity to acquire a small but established and revenue-generating iOS app rather than starting a new product from scratch.</p><p>For an asking price of $2,500, a buyer gets:</p><ul> <li>~$2,040 in demonstrated lifetime revenue</li> <li>~$151 current MRR</li> <li>~$205 revenue during the most recent 28 days</li> <li>~1,600 existing users</li> <li>1,215-user email list</li> <li>~200 new customers/users in the last month</li> <li>~4.8-star App Store rating</li> <li>~60 existing reviews</li> <li>Very low infrastructure expenses of approximately $20/month</li> <li>Approximately 75% of historical revenue generated organically</li> <li>An established App Store presence with almost one year of history</li> <li>A functioning product that already generates revenue without significant ongoing advertising</li> </ul> <p>The asking price represents approximately 1.2x lifetime revenue and approximately 1.38x current ARR.</p><p>The app is best suited for a buyer who already operates iOS apps and can apply their experience in ASO, monetization, retention, or paid acquisition to grow it further.</p><p>I'm selling because I'm leaving the app business and no longer want the ongoing costs and administration of maintaining my LLC.</p><p>✅ $1,900 TTM revenue</p><p>✅ 1,600 customers</p><p>✅ Business model: Freemium</p><p>✅ Built with Node.js, React Native, PostHog</p>