<p><b>Startup description</b></p><p>My store is a two-year-old, profitable e-commerce store specialising in authenticated pre-owned luxury handbags, think Gucci, Louis Vuitton, Prada, and comparable premium brands. The store operates on a clean, conversion-optimised storefront built on Framer, with back-end order management handled through WooCommerce.</p><p>This is not a side project. It is a proven, systems-driven resale business with documented SOPs, a warm customer base, and multiple untapped growth levers already researched and packaged for the incoming owner.</p><p><b>Key highlights</b></p><ul> <li>Business Model: Buy authenticated pre-owned luxury bags, list and sell direct-to-consumer online</li> <li>Brands Carried: Gucci, Louis Vuitton, Prada, and other premium designer labels</li> <li>Age of Business: 2 years</li> <li>Profit Margin: ~65%</li> <li>Profit Per Item: $80 – $300+ net profit</li> <li>Owner Time Required: Approximately ~1 hour per day</li> <li>Seller Financing: Open to discussion</li> <li>Location Requirement: Physical presence in the USA (for packaging) or ability to outsource to a US fulfilment partner.</li> </ul> <p><b>Why This Business Works</b></p><p>The luxury resale market is one of the fastest-growing segments in e-commerce. Consumers are increasingly choosing authenticated second-hand designer goods over fast fashion for sustainability, value, and exclusivity. My store is positioned squarely in this tailwind.</p><p><b>The Numbers Make Sense</b></p><ul> <li>Purchase a pre-owned designer bag. List it. Sell it. Repeat.</li> <li>No product development costs. No manufacturing risk. No returns-heavy category.</li> <li>Stock is sourced strategically, you buy before you list, keeping risk controlled.</li> </ul> <p><b>It Runs Lean</b></p><ul> <li>~1 hour of owner attention per day covers all operations.</li> <li>Daily tasks are straightforward: product research, creating listings, packing, and dispatch.</li> <li>Simple enough to hand off to a virtual assistant once you’re comfortable with the workflow (full SOPs are included).</li> </ul> <p><b>Marketing and growth</b></p><p>The previous owner achieved 90% of all sales organically, no Facebook ads, no Google Ads, no influencer spend. The business has grown on reputation, organic discovery, and word of mouth alone. That means the paid marketing channel is wide open and untouched for the new owner.</p><p><b>What You Are Buying</b></p><p>This sale is an asset transfer of a fully operational business. Here is exactly what transfers to you on day one:</p><p><b>The Store &amp; Infrastructure</b></p><ul> <li>Framer-hosted storefront, modern, mobile-optimised, ready to sell</li> <li>Order management, customer records, transaction history</li> <li>2 years of established domain authority and brand recognition</li> </ul> <p><b>The Customer Base</b></p><ul> <li>150+ previous customers with purchase history</li> <li>Email list of 600+ subscribers</li> <li>This list is formatted and ready to upload directly as a Custom Audience on Facebook, letting you find 100,000 lookalike buyers</li> </ul> <p><b>The Marketing Arsenal</b></p><ul> <li>100 Pinterest-ready keywords researched and compiled, never activated by the previous owner</li> <li>A pre-built Claude AI account with 16 marketing skills (copywriting, SEO, social content, and more)</li> <li>A complete 6-Month Revenue &amp; Restocking Intelligence Calendar</li> </ul> <p><b>The Knowledge</b></p><ul> <li>Full Standard Operating Procedures (SOPs) covering every daily task</li> <li>The Seasonal Intelligence Report</li> <li>Onboarding support from the current owner</li> </ul> <p><b>Operations &amp; Daily Workflow</b></p><p>This business is designed to be simple. There is no complexity hiding under the hood. The daily operating rhythm is:</p><ul> <li>PRODUCT RESEARCH: Identify high-margin pieces to source. The Seasonal Intelligence Report tells you exactly which brands and price points move in any given month.</li> <li>LISTING: Photograph, write the listing, and publish to the store. The included AI account with pre-trained skills can generate listing copy in seconds.</li> <li>PACKING &amp; DISPATCH: Pack orders with care (luxury presentation matters) and hand off to the courier. Alternatively, outsource this to a US-based fulfilment service.</li> <li>Everything above is documented in the included SOPs. A virtual assistant can be trained to handle all three tasks, the current owner operated the business with roughly one hour of personal oversight per day.</li> </ul> <p><b>Location Requirement</b></p><p>Because the business handles physical products, the owner needs either a US physical presence for packaging and shipping, or the ability to set up a relationship with a US-based third-party logistics (3PL) or fulfilment provider. This is a well-trodden path in e-commerce and adds minimal cost.</p><p><b>The Growth Package</b></p><p>The previous owner built and researched these growth assets but never activated them. They are handed to you on a silver platter.</p><ul> <li>100 Pinterest-Ready Keywords (Never Used)</li> <li>90% of sales were made with zero paid advertising.</li> </ul> <p>Included in this sale is a hand-researched list of 100 Pinterest-optimised keywords built specifically around the luxury resale buyer persona. These have never been deployed. Based on comparable activations in this category, turning them on is projected to deliver a 20% uplift in website traffic, and Pinterest traffic in luxury fashion converts exceptionally well.</p><ul> <li>600+ Email Subscribers &amp; Facebook Custom Audience</li> <li>The business has accumulated an email list of over 600 subscribers and data from 150+ real customers. This is warm, permission-based marketing gold.</li> </ul> <p>Crucially, this customer list has been formatted specifically for upload as a Facebook Custom Audience. The moment you load it into Ads Manager, you can build a Lookalike Audience of up to 100,000 people who share the exact profile of your existing buyers. That is a paid acquisition channel ready to turn on the day you take ownership.</p><p><b>Seasonal Intelligence Report</b></p><p>The only asset of its kind in luxury resale.</p><p>Two years of real transaction data, buyer behaviour patterns, and owner-tested sourcing intelligence, compiled into a single, actionable intelligence report. This is not guesswork. Every insight is grounded in what actually sold, at what price, in what season, and why.</p><p><b>The report covers:</b></p><ul> <li>Which brands outperform in which seasons (e.g., which labels surge at gifting peaks vs. which move in summer travel season)</li> <li>Optimal price ranges by month, when buyers stretch budgets and when they are value-hunting</li> <li>Holiday and event pricing windows, exactly when to raise prices and by how much</li> <li>Restocking triggers, how much inventory to hold heading into each quarter</li> <li>Dead stock warnings, brands and styles to avoid sourcing in specific months</li> <li>This report is the operating brain of the business. The new owner does not need to spend two years learning these patterns, they inherit them on day one.</li> </ul> <p><b>This is an ideal acquisition for:</b></p><ul> <li>First-time e-commerce buyers who want a proven, low-complexity entry point into online retail</li> <li>Existing resellers or fashion enthusiasts who want to formalise and scale what they already enjoy</li> <li>Remote entrepreneurs looking for a lean, asset-light business that does not require technical expertise</li> <li>US-based buyers (or those who can establish US fulfilment) ready to operate from day one</li> </ul> <p>What you do NOT need: coding knowledge, a background in luxury fashion, a big team, or a big ad budget. What you DO need: roughly one focused hour per day and the ambition to grow what is already working.</p><p><b>Complete List of Sale Assets</b></p><ul> <li>Full store front and back-end: Plug-and-play infrastructure. No rebuild required.</li> <li>Domain + 2 years brand equity: Established name with search history and customer recall.</li> <li>150+ customer records: Your first retargeting audience.</li> <li>600+ email subscriber list (Facebook Custom Audience ready): Activate a 100,000-person Lookalike.</li> <li>100 Pinterest-ready keywords (never activated): Projected 20% traffic uplift the moment they go live.</li> <li>Pre-configured Claude AI marketing account: AI-powered copy, SEO, and social content on demand.</li> <li>The Seasonal Intelligence Report: Two years of real data on what sells, when, and at what price.</li> <li>6-Month Revenue &amp; Restocking Calendar: Never guess what to buy or when to raise prices again.</li> <li>Full Standard Operating Procedures (SOPs): Hand off to a VA immediately. Every task is documented.</li> <li>Seller financing available: Lower barrier to acquisition for the right buyer.</li> </ul> <p>✅ $36,812 TTM revenue</p><p>✅ 167 customers</p><p>✅ Business model: One-time sales</p><p>✅ Built with WooCommerce, Framer</p>