<p><b>Startup description</b></p> <p>Our plugin was a fork of an abandoned plugin that was quite useful but needed a lot of work.  Over the last 20 years or so I have pretty much re-written the code, adding loads of new features.  It is now the goto plugin for WordPress petitions.</p> <p><b>Key highlights:<b></b></b></p> <ul> <li>Annual revenue: around $8,000</li> <li>Profit: $7,500</li> <li>Zero churn rate as license is a one off sale - could easilty be turned into a subscription model</li> </ul> <p><b>Team</b></p> <p>This has been a one person project as it only requires the time you want to put into it.  There is maybe 1 or 2 support tickets per week and they are generally easy to solve.</p> <p><b>Tech Stack</b></p> <p>PHP/MySQL with AJAX.</p> <p><b>Marketing and growth</b></p> <p>The plugin had been free for many years, about 5 years ago I switched to a limited free version (available in the WP repository) and a fully featured pro version.  To minimise the work for myself I avoided a subscription model.</p> <p><b>Revenue and profit</b></p> <p>The only outgoing cost is for a small VPS for the website and licensing API.  This is a very profitable mostly passive income stream.</p> <p><b>Return on investment</b></p> <p>At the asking price, your payback would but not much more than 12 months.</p> <p><b>Startup assets<b></b></b></p> <ul> <li>All codebase</li> <li>Domain name and website</li> <li>Everything associated with the plugin e.g. WordPress.org logins</li> </ul> <p><b>Risks</b></p> <p>This plugin mostly looks after itself, the only thing that could go wrong is if a developer failed to offer decent support and didn't continue to add request features.</p> <p>✅ $7,741 in Annual Revenue</p> <p>✅ 800+ customers</p> <p>✅ Business model: One-time sales</p> <p>✅ Built with PHP, CSS, MySQL</p>