Plant Identifier iOS App

Mobile app
iOS app that identifies plants from a photo with AI and gives care tips
Published on
October 24, 2026
Main Metrics
$871
ARR
3
Customers
2024
Launched

$700

Asking Price
Already Sold
Main Metrics
$871
ARR
3
Customers
2024
Launched

Overview

<p>Plant identifier app lets users take a photo of a plant and instantly get its identification, care tips and details using an AI vision model. Native SwiftUI iOS app launched in December 2024, monetized with weekly and monthly subscriptions (3-day trial) via RevenueCat. No ads.</p><p><b>Key highlights:</b></p><ul> <li>Annual revenue: $871 gross / $692 net proceeds (last 12 months)</li> <li>Lifetime gross revenue: $2,748 (2025: $2,161)</li> <li>MRR: $40 with 3 active subscriptions (Oct 2026 snapshot)</li> <li>Running costs: ~$5/month (OpenAI cost only $0.15 in 6 months + $5 VPS)</li> <li>US is the main market (~67% of proceeds)</li> <li>Evergreen niche; same codebase pattern as Rock Identifier (bundle purchase possible).</li> </ul> <p><b>Team</b></p><p>Solo founder running a portfolio of 30+ apps. The app needs almost no time. No employees.</p><p><b>Tech Stack</b></p><ul> <li>Mobile: native Swift / SwiftUI, SwiftData, PhotosUI + AVFoundation camera, iOS 17.5+, localized in English, German and Turkish.&nbsp;</li> <li>Backend: NestJS (TypeScript), Prisma ORM, PostgreSQL, Docker on a Linux VPS.&nbsp;</li> <li>AI: OpenAI vision model (GPT-4o-mini).&nbsp;</li> <li>Other: RevenueCat + RevenueCatUI paywall.</li> </ul> <p><b>Marketing and growth</b></p><p>Growth came from organic App Store search; no paid marketing. In 2025 the app made ~$180/month. New-user acquisition is currently near zero, so current revenue comes from existing subscribers.</p><p><b>Revenue and profit</b></p><ul> <li>Gross revenue (12 mo): $870.82 from 231 transactions</li> <li>Net proceeds (12 mo): $692.17</li> <li>Average of last 3 months: $48 gross per month</li> <li>Pricing: weekly $1.99 / $3.99, monthly $4.99 / $9.99 (3-day trial)</li> </ul> <p><b>Return on investment</b></p><p>At $700 the price is about 1x last-12-month net proceeds. Restarting ASO or Apple Search Ads and adding an annual plan can bring the app back to its 2025 level (~$180/month), which would pay back the price in a few months.</p><p><b>Startup assets</b></p><ul> <li>iOS app via Apple App Transfer (reviews and active subscriptions)</li> <li>Full source code: SwiftUI iOS app + NestJS backend</li> <li>RevenueCat project and paywall configuration</li> <li>App icon, design assets, store metadata and screenshots</li> <li>30 days of technical handover support</li> </ul> <p><b>Risks</b></p><p>New-user acquisition is near zero, so revenue from the 3 existing subscribers will decline without ASO or paid traffic. The value is mainly the codebase, store listing and a proven niche. Identification depends on OpenAI (cost is negligible).</p><p><b>Summary</b></p><p>A clean, ready-to-grow SwiftUI plant identification app in an evergreen niche with almost zero running costs, priced at ~1x annual net proceeds. Ideal for a buyer who can drive ASO or paid search, or who wants to bundle it with Rock Identifier. Numbers are from RevenueCat and can be verified live.</p><p>✅ $871 TTM revenue</p><p>✅ 3 customers</p><p>✅ Business model: Freemium</p><p>✅ Built with Node.js, SwiftUI, OpenAI</p>

$871

Annual Revenue

3

Number of Customers

Business Model

Subscriptions via RevenueCat: weekly $1.99/$3.99 and monthly $4.99/$9.99 with 3-day trial. No ads.

Target Audience

Gardeners, plant owners and nature lovers, mainly in the US.

Asking Price Reasoning

~1x last-12-month net proceeds ($692). Clean SwiftUI codebase, evergreen niche, ~$5/month costs; 2025 level was ~$180/month, so strong upside with ASO/ads.

Reason for Selling

I run a portfolio of 30+ apps and I'm narrowing my focus to a few products. Plant Identifier is no longer a priority, so I want it to go to an owner who can give it full attention.

Growth Opportunity

ASO refresh, Apple Search Ads, annual plan, more localizations, bundle with Rock Identifier.

30 days free support from seller

Competitors

PictureThis, PlantNet, Plant Identifier apps on the App Store.

Tech Stack

Node.js, SwiftUI, OpenAI, PostgreSQL.

Traffic Metrics

Revenue Metrics

How it works

Main Metrics
$871
ARR
3
Customers
2024
Launched

$700

Asking Price
Already Sold
Founder Details
Read the story
Main Metrics
$871
ARR
3
Customers
2024
Launched

Profitable startups straight to your inbox

Join 10,000+ entrepreneurs and investors looking for their next startup acquisition opportunity.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.