<p><b>Startup description</b></p><p>My product is a peer-to-peer marketplace where women can buy and sell quality pre-loved clothing for themselves and their children, helping them save time and money while reducing cost and waste.</p><p>It started from the simple reality that women's wardrobes are constantly changing. Women move through different stages of life – work shifts, motherhood, breakups, relocations, and new beginnings – and clothes that once fit perfectly often end up unworn, despite still being in great condition.</p><p>This marketplace came from wanting to make that cycle easier – creating a simple, trusted place where those clothes can be passed on, so women can refresh their wardrobes without the cost or waste.</p><p><b>Key highlights:<b></b></b></p><ul> <li>Early-stage live marketplace with real user activity</li> <li>450+ registered users</li> <li>100+ sellers with active listings</li> <li>10 completed transactions</li> <li>Early GMV generated through peer-to-peer sales</li> <li>Strong foundation in product, UX and marketplace infrastructure</li> <li>Business model: 12% commission on sale price + 10% integrated shipping fee.</li> </ul> <p><b>Team</b></p><p>I am the solo founder with a background in design and UX. I led the end-to-end product strategy, UX design, and overall execution of the platform, working closely with an experienced UX designer to define user journeys and interface flows.</p><p>The platform was built by a local full-stack development team, who delivered the end-to-end technical build. I continue to work with them on an ongoing basis to iterate, optimise, and support the product as it develops.</p><p><b>Tech Stack</b></p><ul> <li>Languages: PHP, JavaScript</li> <li>Frameworks: Laravel, Statamic (CMS), Inertia.js</li> <li>Infrastructure: AWS</li> </ul> <p>Integrated third-party:</p><ul> <li>Stripe (payments and marketplace transactions via Stripe Connect)</li> <li>Shippo and Auspost (shipping and fulfilment integration)</li> <li>Pusher (real-time messaging and notifications)</li> <li>Klaviyo (email marketing automation)</li> </ul> <p>Production and staging environments with structured deployment workflow.</p><p><b>Marketing and growth</b></p><p>Growth has been driven through a blend of organic and paid channels. In the early stages, content creators were engaged to help build awareness, communicate the value proposition, and demonstrate how to use the platform, helping establish initial visibility and understanding.</p><p>Alongside this, I have run ongoing paid Meta ads, supported by organic content, email marketing, and SEO work to drive awareness, retention, and early user acquisition. Google Ads were also tested in earlier stages to explore additional paid acquisition channels and validate demand.</p><p>These efforts have contributed to early traction, including user sign-ups, listings, and completed transactions, while the focus has remained on validating demand and refining the marketplace experience.</p><p>The next phase of growth will focus on scaling the most effective channels more systematically to increase both sides of the marketplace and drive consistent transaction volume.</p><p><b>Revenue and profit</b></p><p>It generates revenue through a 12% commission on the sale price plus a 10% integrated shipping fee. The platform has early transaction activity, with ~10 completed transactions to date and over 100 onboarded sellers, providing initial validation of marketplace demand. As an early-stage marketplace, ARR, MRR, LTV, and churn are not yet established. CAC is primarily driven through a mix of organic channels, email marketing, SEO, and paid Meta ads. GMV and revenue remain early and are currently focused on validating user behaviour and transaction flow. The business is in a validation phase, with focus on scaling acquisition and increasing transaction volume.</p><p>The platform is live with early transaction activity (~10 completed transactions) and ongoing marketplace engagement, providing initial validation of demand. Revenue and GMV are still in early stages as the focus has been on product validation and transaction flow rather than scale.</p><p>Primary acquisition channels include organic content, email marketing, SEO, and paid Meta ads.</p><p>The business is currently in a validation phase, with focus shifting toward scaling acquisition and increasing transaction volume.</p><p><b>Return on investment</b></p><p>Payback is primarily driven by scaling marketplace activity. With the platform already built and early transactions underway, ROI depends on growing both buyers and sellers and increasing transaction volume. Buyers can shorten the payback period by investing in consistent acquisition channels such as partnerships, community growth, and targeted marketing, leveraging an existing product and early traction base.</p><p><b>Startup assets<b></b></b></p><ul> <li>Live production marketplace with full technical infrastructure</li> <li>Email list with 450+ subscribers</li> <li>Instagram account with 750+ followers</li> <li>Facebook account with 250+ followers</li> <li>Registered users: 450+</li> </ul> <p><b>Risks</b></p><p>The main challenge ahead is scaling growth and increasing marketplace activity. While the product and early traction are in place, it will require a more consistent marketing and acquisition strategy to grow both sides of the marketplace and increase transaction volume. This is primarily a distribution challenge rather than a product gap.</p><p><b>Summary</b></p><p>My product is a live peer-to-peer marketplace with early users and transactions already underway. Over the past few years, significant work has gone into building the product, branding, and core infrastructure required to support a scalable marketplace. For a buyer, this represents a ready-made foundation with real-world validation and early traction, significantly reducing the time and cost typically required to reach this stage.</p><p>For a buyer, this represents a ready-made foundation with real-world validation and early traction, significantly reducing the time and cost typically required to reach this stage.</p><p>✅ $350 TTM revenue</p><p>✅ 450 customers</p><p>✅ Business model: Commission</p><p>✅ Built with AWS, GitHub, JavaScript</p>