<p><b>Startup description</b></p><p>My product is a profitable native iOS subscription app launched in 2025 that helps users reduce sugar consumption through structured challenges, habit tracking, educational content and AI-powered features.</p><p>The app has generated more than 32,500 first-time downloads and currently ranks #1 in the US App Store for the keyword "No Sugar Challenge", with a 5.0 US App Store rating. Growth has been driven primarily through organic App Store search without ongoing paid advertising.</p><p>The business includes a production-ready native Swift application, a web-to-app acquisition funnel with Stripe checkout, a custom administration panel, recurring subscription revenue from both Apple and Stripe, and mature backend infrastructure.</p><p>The project requires minimal ongoing maintenance and is being sold because the founder is focusing on a primary business and reducing the number of side projects.</p><p><b>Key highlights:<b></b></b></p><ul> <li>Trailing 12-month combined net proceeds: approximately $12.3k</li> </ul> <ul> <li>32,500+ first-time downloads</li> </ul> <ul> <li>#1 US App Store ranking for the keyword "No Sugar Challenge"</li> </ul> <ul> <li>5.0 US App Store rating</li> </ul> <ul> <li>Native Swift iOS application</li> </ul> <ul> <li>Hybrid Apple and Stripe subscription revenue</li> </ul> <ul> <li>Production-ready web-to-app acquisition funnel</li> </ul> <ul> <li>AI-powered food scanner and onboarding</li> </ul> <ul> <li>Custom administration panel</li> </ul> <ul> <li>Very low operating costs</li> </ul> <ul> <li>No employees required for day-to-day operations</li> </ul> <p><b>Team</b></p><p>The business is operated by a single founder.</p><p>No employees or contractors are required for normal operations. Most product content, configuration and application behavior can be managed through the custom administration panel and Firebase Remote Config without publishing a new app version.</p><p>The founder currently handles product management, occasional content updates, App Store management and customer support.</p><p><b>Tech Stack</b></p><ul> <li>Native iOS application (Swift / SwiftUI)</li> </ul> <ul> <li>Firebase Authentication</li> </ul> <ul> <li>Firebase Firestore</li> </ul> <ul> <li>Firebase Storage</li> </ul> <ul> <li>Firebase Remote Config</li> </ul> <ul> <li>&nbsp;Firebase Analytics</li> </ul> <ul> <li>Supabase Edge Functions</li> </ul> <ul> <li>Custom backend and administration panel</li> </ul> <ul> <li>RevenueCat</li> </ul> <ul> <li>Superwall</li> </ul> <ul> <li>StoreKit 2</li> </ul> <ul> <li>Stripe</li> </ul> <ul> <li>Appstack attribution</li> </ul> <ul> <li>AppsFlyer</li> </ul> <ul> <li>Amplitude Analytics with Session Replay</li> </ul> <ul> <li>Facebook App Events</li> </ul> <ul> <li>Sentry monitoring</li> </ul> <ul> <li>OpenAI</li> </ul> <ul> <li>Anthropic</li> </ul> <ul> <li>HeyGen</li> </ul> <ul> <li>Production-ready web-to-app acquisition funnel</li> </ul> <p><b>Marketing and growth</b></p><p>The app has grown primarily through App Store Optimization (ASO) and organic App Store search, without ongoing paid advertising.</p><p>It currently ranks #1 in the US App Store for the keyword "No Sugar Challenge" and has generated more than 32,500 first-time downloads since launch.</p><p>The project also includes a production-ready web acquisition funnel with Stripe checkout. The funnel has been built and validated but has not yet been actively scaled through paid acquisition, providing a significant growth opportunity.</p><p><b>Additional opportunities include:</b></p><ul> <li>Scaling the existing web funnel</li> </ul> <ul> <li>Launching an Android version</li> </ul> <ul> <li>Expanding localization</li> </ul> <ul> <li>Optimizing subscriptions and pricing</li> </ul> <ul> <li>Expanding educational and AI-powered content</li> </ul> <p><b>Revenue and profit</b></p><p>The business generates recurring subscription revenue through both Apple In-App Purchases and Stripe subscriptions.</p><p>Over time, monetization evolved into a hybrid model where most new purchases are processed through Stripe while Apple continues generating recurring subscription renewals.</p><p>Trailing twelve-month combined net proceeds are approximately $12.3k.</p><p>Infrastructure costs remain extremely low. Typical monthly operating costs are approximately $8–12 at the current usage level, resulting in a very high gross margin.</p><p>Most infrastructure services operate within free usage tiers, while the primary variable costs are payment processing, App Store commissions and AI usage.</p><p><b>Return on investment</b></p><p>The business already generates recurring cash flow while requiring very little operational effort.</p><p>A buyer can immediately continue operating the product while increasing revenue by scaling the existing web funnel, launching Android, expanding localization and optimizing subscriptions.</p><p>Because the technical infrastructure has already been built, future investment can focus primarily on growth rather than development.</p><p><b>Startup assets<b></b></b></p><ul> <li>Native Swift iOS application and full source code</li> </ul> <ul> <li>Existing App Store listing</li> </ul> <ul> <li>Apple subscription products</li> </ul> <ul> <li>Production-ready web-to-app acquisition funnel</li> </ul> <ul> <li>Stripe integration</li> </ul> <ul> <li>RevenueCat configuration</li> </ul> <ul> <li>Superwall configuration</li> </ul> <ul> <li>Firebase infrastructure</li> </ul> <ul> <li>Supabase backend</li> </ul> <ul> <li>Custom backend and administration panel</li> </ul> <ul> <li>OpenAI, Anthropic and HeyGen integrations</li> </ul> <ul> <li>AI food scanner</li> </ul> <ul> <li>AI onboarding analysis</li> </ul> <ul> <li>AI coach video generation workflow</li> </ul> <ul> <li>Analytics configuration (Amplitude, AppsFlyer, Facebook)</li> </ul> <ul> <li>Sentry monitoring</li> </ul> <ul> <li>Domain and website</li> </ul> <ul> <li>Brand assets</li> </ul> <ul> <li>Product content</li> </ul> <ul> <li>Technical documentation</li> </ul> <ul> <li>Founder transition support</li> </ul> <p><b>Risks</b></p><p>The business currently depends primarily on organic App Store acquisition and the Apple ecosystem.</p><p>Revenue is seasonal, with stronger performance during the New Year period.</p><p>These risks can be reduced by scaling the existing web funnel, expanding paid acquisition, launching Android, increasing localization and diversifying acquisition channels.</p><p><b>Summary</b></p><p>My app is a complete subscription business rather than just a mobile application.</p><p>The buyer receives a profitable native Swift iOS app, recurring Apple and Stripe subscription revenue, a #1 App Store ranking for its primary keyword, a production-ready web funnel, a custom administration panel and mature backend infrastructure.</p><p>The business requires minimal ongoing maintenance, operates with very low infrastructure costs and offers multiple clear opportunities for future growth.</p><p>✅ $12,300 TTM revenue</p><p>✅ 190 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with Swift, Firebase, Lovable</p>