<p><b>Startup description</b></p><p>My product is a testosterone-focused habit and wellness app built around a high-converting onboarding quiz funnel. The product estimates a user’s testosterone level based on lifestyle and behavioral inputs, then delivers personalized recommendations focused on sleep, fitness, recovery, diet, stress management, and habit improvement.</p><p>The idea originated from the growing consumer interest in men’s health optimization, testosterone, and “biohacking”-style wellness content on TikTok and Meta. Rather than building another generic habit tracker, we focused heavily on emotional onboarding, personalized scoring, and a direct-response-style funnel inspired by top subscription apps in the wellness space.</p><p><b>The product was built as a mobile-first consumer app with an emphasis on:</b></p><ul> <li>High-engagement onboarding</li> <li>Emotional result pages</li> <li>Personalized recommendations</li> <li>Subscription monetization</li> <li>TikTok/Meta-native creative angles</li> </ul> <p>While we were able to validate meaningful user interest and build a polished product + funnel, we ultimately struggled with distribution and viral content execution. We believe the project is best suited for a buyer with stronger paid social, influencer, or short-form content expertise.</p><p><b>Key highlights</b></p><ul> <li>~$195 total revenue generated</li> <li>3 active annual subscribers still renewing</li> <li>Additional weekly subscribers converted during testing</li> <li>8% onboarding → free trial conversion rate</li> <li>Fully built React Native mobile app</li> <li>Backend + subscription infrastructure included</li> <li>Live App Store listing + revenue account transferable</li> <li>TikTok accounts and brand assets included</li> <li>~150 collected user emails from interested prospects</li> <li>Strong positioning in the growing men’s wellness / testosterone optimization category</li> </ul> <p><b>Team</b></p><p>The project was run by two cofounders:</p><ul> <li>One focused primarily on product development and infrastructure</li> <li>One focused primarily on growth, positioning, onboarding copy, and marketing experiments</li> </ul> <p>The business was intentionally lean and did not require employees or contractors to operate day-to-day.</p><p><b>Tech Stack</b></p><p>Frontend:</p><ul> <li>React Native mobile app</li> </ul> <p>Backend:</p><ul> <li>Custom backend/API infrastructure</li> </ul> <p>Other tooling/services:</p><ul> <li>Subscription billing infrastructure</li> <li>App Store distribution</li> <li>Analytics/event tracking</li> <li>TikTok growth/testing accounts</li> </ul> <p>The product is already structured as a modern mobile subscription app and should be straightforward for an experienced mobile operator to continue iterating on.</p><p><b>Marketing and growth</b></p><p>Our primary growth strategy centered around:</p><ul> <li>TikTok influencer campaigns</li> <li>Short-form content testing</li> <li>Organic social experimentation</li> <li>Direct-response onboarding optimization</li> </ul> <p>We spent several thousand dollars testing influencers and creative angles. While we were able to generate user interest and achieve an 8% trial conversion rate from onboarding, we were not able to consistently produce viral-performing content or achieve scalable customer acquisition.</p><p>We believe this is the largest opportunity area for a future buyer. The product is highly dependent on strong creative execution and distribution, particularly on TikTok and Meta.</p><p><b>Revenue:</b></p><ul> <li>Total lifetime revenue: $194.82</li> </ul> <p><b>Subscribers:</b></p><ul> <li>3 active annual subscribers currently set to auto-renew</li> <li>Additional weekly subscribers converted during testing but later canceled</li> </ul> <p><b>Conversion metrics:</b></p><ul> <li>8% onboarding → free trial conversion</li> </ul> <p><b>Customer acquisition:</b></p><ul> <li>Primarily influencer-driven testing</li> <li>Several thousand dollars spent on growth experiments</li> </ul> <p>The project was still in the validation/iteration phase and should not be viewed as a mature or optimized business. The value is primarily in the product, positioning, funnel architecture, and assets.</p><p><b>Return on investment</b></p><p>We believe the ideal buyer is someone who already understands:</p><ul> <li>TikTok/Meta paid acquisition</li> <li>Viral short-form content</li> <li>Consumer subscription apps</li> <li>Men’s wellness audiences</li> </ul> <p>The product is already built and live, which significantly reduces the time and cost required to enter the space. A buyer with stronger distribution capabilities could rapidly test:</p><ul> <li>New creatives</li> <li>Different positioning angles</li> <li>Influencer partnerships</li> <li>Alternative monetization strategies</li> <li>Supplement or coaching upsells</li> <li>Community/accountability features</li> </ul> <p>The biggest unlock is likely marketing execution rather than product development.</p><p><b>Startup assets</b></p><ul> <li>Full React Native mobile app codebase</li> <li>Backend/API infrastructure</li> <li>Existing App Store listing</li> <li>Subscription/revenue account transfer</li> <li>Domains</li> <li>Brand assets</li> <li>TikTok accounts related to the project</li> <li>Existing onboarding funnel and quiz logic</li> <li>~150 collected prospect emails</li> <li>Existing subscriber base</li> <li>Existing creative/testing learnings</li> </ul> <p><b>Risks</b></p><p>The primary risk is customer acquisition.</p><p>This category is highly dependent on:</p><ul> <li>Strong creative execution</li> <li>Viral or semi-viral short-form content</li> <li>Effective paid acquisition</li> <li>Platform-specific marketing expertise</li> </ul> <p>The product itself is functional, but success will likely require significantly better distribution and content systems than we were able to execute.</p><p>Additionally:</p><ul> <li>The men’s wellness space is competitive</li> <li>Subscription retention in habit apps can be challenging</li> <li>App Store policies around health positioning should be carefully managed</li> </ul> <p><b>Summary</b></p><p>Our product is a fully built consumer wellness app positioned in one of the internet’s largest and fastest-growing categories: men’s health and testosterone optimization.</p><p>Rather than starting from scratch, a buyer receives:</p><ul> <li>A completed mobile product</li> <li>A proven onboarding funnel</li> <li>Existing subscribers</li> <li>Brand/domain assets</li> <li>App Store presence</li> <li>Real-world conversion data</li> <li>Existing creative and positioning learnings</li> </ul> <p>We believe the strongest opportunity is for a buyer who already excels at:</p><ul> <li>TikTok growth</li> <li>Meta ads</li> <li>Influencer marketing</li> <li>Consumer subscription funnels</li> </ul> <p>The core product and funnel are already in place — the next chapter is solving distribution at scale.</p><p>✅ $195 TTM revenue</p><p>✅ 3 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with React Native, Fast API, OpenAI</p>