<p><b>Startup description</b></p><p>My product is an AI-powered virtual try-on mobile app (iOS + Android) that lets users upload a selfie and see themselves wearing any outfit, generated in seconds using AI. The app targets online shoppers — primarily women aged 18–34 — who want to preview how clothes will look on them before buying, or have fun trying different styles.</p><p>I started it in early 2026 after identifying the virtual try-on space as an emerging category with strong viral potential on TikTok. I built it solo in Flutter, launched on both stores in February 2026, and grew it to $887 MRR in 2 months using 100% organic TikTok content across 6 accounts. I've previously built and sold two mobile apps, so I'm familiar with the full lifecycle from zero to exit.</p><p><b>Key highlights:</b></p><ul> <li>Gross MRR: $887 (verified via RevenueCat, growing)</li> <li>Annual revenue (annualized): ~$10.6K (app is 2 months old, this is a projection based on current MRR)</li> <li>Lifetime revenue: $1,169 (since lanch in Feb 2026)</li> <li>Net monthly profit: ~$677 (after Apple/Google 15% fees, AI API costs, infrastructure)</li> <li>Annualized profit: ~$8.1K</li> <li>Business margin: ~76%</li> <li>Active paying subscribers: 47 (all auto-renew ON)</li> <li>Total downloads (first 2 months): 2.37K iOS + 467 Android = 2,837</li> <li>iOS conversion rate (App Store): 9.09% (well above industry average)</li> <li>Day 1 download-to-paid conversion: 2.99%</li> <li>LTV (current, limited by short history): ~$11 per paying user</li> <li>CAC: $0 (100% organic TikTok acquisition, zero ad spend)</li> <li>Churn: High early churn — ~76% of trialists cancel within trial period (paywall friction, clear optimization opportunity)</li> <li>Week 1 retention: 4.7% | Week 5 retention: 0.3% (typical for consumer AI apps acquired via TikTok)</li> <li>Ad spend to date: $0</li> <li>App age: 2 months</li> <li>Platforms: iOS + Android</li> <li>Apple Small Business Program enrolled: platform fee is 15% instead of 30%</li> </ul> <p><b>Team</b></p><p>Solo operation. I handle all development, content creation, analytics, and support. Estimated time commitment to maintain current operations is ~10 hours/week:</p><ul> <li>TikTok content creation across 6 accounts (~6 hrs/week)</li> <li>App maintenance and minor updates (~2 hrs/week)</li> <li>Analytics review and monitoring (~1 hr/week)</li> <li>User support via email (~1 hr/week)</li> </ul> <p>No employees, contractors, or shared ownership. Full handover to the new owner.</p><p><b>Tech Stack</b></p><ul> <li>Frontend: Flutter (iOS + Android single codebase)</li> <li>Backend: Firebase (Auth, Firestore, Analytics, Crashlytics)</li> <li>Subscription management: RevenueCat (iOS + Android with unified webhooks)</li> <li>AI try-on engine: Reve API (replaceable — any image-to-image AI provider like FASHN, Kling, or Replicate can be plugged in)</li> <li>Distribution: Apple App Store, Google Play Store</li> <li>Analytics: Firebase Analytics + RevenueCat + App Store Connect + Play Console</li> </ul> <p>Code is clean, well-structured, and production-ready. No legacy debt, no half-finished features, no spaghetti code. A new developer with Flutter experience can take over immediately without ramp-up time.</p><p><b>Marketing and growth</b></p><p>Primary channel: Organic TikTok (100% of acquisition to date).</p><p>The growth strategy is a multi-account organic content approach:</p><ul> <li>6 TikTok accounts total (1 at ~3K followers, 5 at under 200 followers)</li> <li>Short-form videos showcasing the try-on feature — user uploads a photo, sees themselves in different outfits</li> <li>Multiple videos have gone viral, driving install spikes</li> <li>All content created in-house, no paid creators or UGC spend.</li> </ul> <p><b>Results:</b></p><ul> <li>2,837 total downloads in first 2 months</li> <li>$887 MRR built from zero without any paid acquisition</li> <li>App Store impressions: 32.8K in the last 30 days alone</li> <li>Product page conversion rate: 9.09% (strong indicator of listing quality)</li> </ul> <p><b>Untested channels:</b></p><ul> <li>Apple Search Ads</li> <li>TikTok Ads</li> <li>UGC creator platforms (Whop, BIX, Noise)</li> <li>Affiliate partnerships with fashion creators</li> <li>ASO expansion (currently English-only; localization to Spanish, Portuguese, French would unlock existing organic traffic from non-English markets).</li> </ul> <p><b>Revenue and profit</b></p><p>Current month (April 2026):</p><ul> <li>Gross MRR: $887</li> <li>Net MRR after 15% platform fees: ~$754</li> <li>AI API costs (Reve): ~$67/mo</li> <li>Infrastructure costs (Firebase, domain, RevenueCat): ~$10/mo</li> <li>Net monthly profit: ~$677 (~76% margin)</li> <li>Ad spend: $0</li> </ul> <p><b>Growth trajectory:</b></p><ul> <li>February 2026 (launch): 3 installs, $0 revenue</li> <li>March 2026: ~$540 gross revenue, 36 new paying users</li> <li>April 2026 (projected full month): ~$900+ gross revenue, 64+ new paying users</li> <li>Active subscribers grew from ~25 in mid-April to 47 on April 22 — nearly doubling in the final two weeks</li> </ul> <p><b>Pricing:</b></p><ul> <li>Weekly subscription: $6.99 (primary plan)</li> <li>Yearly subscription: $39.99</li> </ul> <p><b>Unit economics:</b></p><ul> <li>CAC: $0 (organic)</li> <li>Average LTV per paying user (lifetime so far): ~$11</li> <li>LTV:CAC ratio: effectively infinite (zero acquisition cost)</li> <li>Payback period: Immediate (first renewal covers all variable costs).</li> </ul> <p>Seasonality: Unknown — app is only 2 months old. Fashion/shopping apps typically see uplift during Q4 holiday season.</p><p><b>Return on investment</b></p><p>At the current run rate of ~$677 net monthly profit, payback on a $10K acquisition is ~15 months on a passive basis (no optimization).</p><p><b>Realistic payback scenarios with active operation:</b></p><ul> <li>Base case (6–9 months): New owner maintains organic TikTok, ships the pricing increase ($6.99 → $9.99), and fixes the Android purchase flow. MRR likely grows to $1.2–1.5K within 60 days, putting net profit at ~$900–1,100/mo. Payback at ~9–11 months.</li> <li>Growth case (3–5 months): Above + successful A/B testing on the paywall (current trial conversion leaves significant room). MRR reaches $2–3K net within 90 days, payback in 3–5 months.</li> <li>Upside case: One TikTok account takes off (proven possible — individual videos have gone viral), driving sustained organic installs. Combined with monetization fixes, MRR could reach $3–5K+ within 6 months, making payback &lt;3 months.</li> </ul> <p><b>Startup assets</b></p><ul> <li>Flutter source code — full codebase, iOS + Android, production-ready, documented</li> <li>iOS app on App Store — full transfer via App Store Connect (~2.37K downloads, verified reviews)</li> <li>Android app on Google Play — full transfer via Play Console (~467 downloads)</li> <li>Firebase project — backend, authentication, Firestore database with anonymous + email-authenticated users</li> <li>RevenueCat project — subscription infrastructure, paywalls, offerings, webhooks pre-configured</li> <li>Reve AI integration code — buyer configures their own API key; integration is plug-and-play</li> <li>Domain — transferred to buyer's registrar</li> <li>6 TikTok accounts — 1 at ~3K followers, 5 at sub-200 followers (credentials + associated phone numbers transferred)</li> <li>~1,000 user email addresses — collected via opt-in email signup in-app (verify count at due diligence)</li> <li>Full documentation — codebase handover doc, TikTok content strategy notes, experiment history, internal analytics observations</li> <li>App Store + Play Store listing assets — name, screenshots, description, reviews, keywords</li> <li>30 days of post-sale transition support — calls, questions, handover help at no extra cost</li> </ul> <p><b>Risks</b></p><p>I'll be upfront about the real risks — no acquisition is risk-free, and a buyer should understand what they're taking on:</p><ul> <li>Short operating history (2 months). The app is young. Revenue trends are promising but there's no 12-month data to project from. Mitigation: Buyer can verify all metrics live via RevenueCat, App Store Connect, and Firebase in real-time; the growth trend is visible and verifiable.</li> <li>Retention drops steeply after Week 1. Current retention curve is typical for consumer AI apps acquired via TikTok, but it does mean the business depends on continuous new-user acquisition. Mitigation: The paywall and onboarding have not been optimized yet — a buyer who improves trial-to-paid conversion (currently ~24%) can compound this significantly.</li> <li>TikTok channel dependency. 100% of acquisition comes from organic TikTok. If the algorithm shifts or accounts get limited, install flow could slow. Mitigation: The TikTok playbook is documented and the content pattern is proven — 6 accounts exist, making the strategy resilient to single-account issues. Paid channels (Apple Search Ads, TikTok Ads) are also viable and untested.</li> <li>AI API dependency. Reve API powers the core feature. If pricing changes or the provider goes down, costs/availability could shift. Mitigation: The integration is abstracted — swapping to FASHN, Kling, Replicate, or any equivalent image-to-image provider takes a few hours of work. Multiple alternatives exist at comparable or better pricing.</li> <li>Android converts worse than iOS. Trial-to-paid on Android (~3.8%) is less than half of iOS (~9.5%). This is likely a purchase flow issue rather than a fundamental problem. Mitigation: This is actually an opportunity — fixing it would meaningfully lift Android revenue with focused effort.</li> <li>Market competition. Virtual try-on apps have become more common since image-to-image AI got cheap. Mitigation: Ours differentiation is execution quality, TikTok presence, and App Store ranking — all defensible with continued content investment.</li> </ul> <p><b>Summary</b></p><p>My app is a profitable, growing AI mobile app with $887 MRR, 76% margins, and zero ad spend — built by a senior developer with a track record of 10+ published apps and prior successful exits.</p><p><b>Why buyers should consider it:</b></p><ul> <li>Real, verifiable revenue — not pre-revenue, not vanity metrics. Every number can be confirmed live via RevenueCat, App Store Connect, and Firebase in a screen-share.</li> <li>Growth trajectory is up and to the right — active subscribers nearly doubled in the last 30 days, and MRR is trending toward $1K+ within weeks.</li> <li>Clear, specific optimization levers exist — pricing has never been tested, Android purchase flow has a known gap, paywall has never been A/B tested. These are not speculative "potential" items — they are concrete, identified opportunities with industry-standard playbooks.</li> <li>Clean codebase and clean handover — no tech debt, full documentation, 30-day transition support included, and a seller who has done this twice before and knows exactly how the transfer works.</li> <li>Zero ad dependency — the business has grown to $887 MRR without spending a dollar on acquisition. A buyer layering paid channels on top of this baseline has asymmetric upside.</li> <li>Under $10K for a profitable, growing AI app — rare in today's market. Most apps at this MRR level list for $15K+.</li> </ul> <p>The business needs an operator, not a passive owner — someone who can execute on paywall and pricing optimization and keep the TikTok machine running. For that buyer, the payback period is realistic at 6–12 months with clear paths to faster outcomes.</p><p>✅ $1,169 in ARR</p><p>✅ 47 customers</p><p>✅ Business model: SaaS</p><p>✅ Built with Flutter, RevenueCat, Firebase</p>