<p><b>Startup description</b></p><p>My product is a cross‑platform personalization app delivering dynamic, high‑quality wallpapers to Android and iOS users. Launched in 2022, the project started as a simple creative idea hosted on Cloudflare with zero operating costs, and has since grown into a product with nearly 1M downloads.</p><p><b>Key Highlights</b></p><ul> <li>Annual revenue: ≈ $1,800 (ads + in‑app purchases)</li> <li>Annual profit: ≈ $1,800 (no operating expenses)</li> <li>Churn rate: Low, with 60K monthly active users</li> <li>LTV/CAC: Positive, as acquisition is organic (no paid campaigns)</li> <li>Business margin: ~100% due to zero infrastructure costs</li> </ul> <p><b>Team</b></p><ul> <li>Solo founder/developer: Responsible for product design, coding, publishing, and growth.</li> </ul> <p><b>Tech Stack</b></p><ul> <li>Flutter for cross‑platform development</li> <li>Firebase + AdMob for analytics and monetization</li> <li>Cloudflare for hosting and CDN</li> </ul> <p><b>Marketing and Growth</b></p><ul> <li>Organic growth through app store optimization (ASO).</li> <li>Featured in Google Play categories, driving 960K downloads.</li> <li>iOS version added 10.5K downloads with active purchases.</li> </ul> <p><b>Revenue and Profit</b></p><ul> <li>MRR: ≈ $150 from ads + purchases</li> <li>ARR: ≈ $1,800</li> <li>Retention: 60K active users monthly</li> <li>CAC: $0 (organic installs)</li> <li>GMV: N/A (non‑commerce app)</li> </ul> <p><b>Return on Investment</b></p><ul> <li>Payback period: Immediate, as the app is profitable from day one.</li> <li>Buyers can achieve ROI by scaling ad networks, adding subscriptions, or expanding marketing.</li> </ul> <p><b>Startup Assets</b></p><ul> <li>Android app with 960K downloads</li> <li>iOS app with 10.5K downloads</li> <li>Active user base: 60K monthly</li> <li>Monetization setup (AdMob + IAP)</li> <li>Cloudflare hosting (no costs)</li> </ul> <p><b>Risks</b></p><ul> <li>Market competition in wallpaper apps.</li> <li>Revenue depends on ad fill rates and store visibility.</li> <li>Mitigation: diversify monetization (subscriptions, premium packs).</li> </ul> <p><b>Summary</b></p><p>My app offers a rare opportunity: a profitable, zero‑cost app with nearly 1M downloads and a loyal user base. With strong margins, organic growth, and cross‑platform presence, buyers can easily scale revenue through marketing and new monetization strategies.</p><p>✅ $1,800 TTM revenue</p><p>✅ 5 customers</p><p>✅ Business model: Sponsorship+IAP</p><p>✅ Built with GitHub, Cloudflare, Flutter</p>